Show Info

About Brand Licensing Europe


Brand Licensing Europe will take place from the 7th-9th October 2014 at London Olympia.  BLE 2014 is the perfect opportunity for you to meet with over 7,000 retailers, licensees and sales promotion professionals all looking for the hottest brands, characters and images available for license.

Whether you are an artist, designer or image library or the owner of a character, fashion, apparel, heritage, gaming, charity, sport, publishing, TV or film brand, exhibiting at BLE 2014 will allow you to secure new partnerships and extend your brand into new categories and territories.

Bring your brand to life at BLE 2014, book your stand today!

Why exhibit?

  • Trade shows are one of the most effective forms of marketing – thousands of licensing professionals choose to attend BLE to buy licenses
  • BLE helps you build relationships – Over 7,000 retailers, licensees and sales promotion professionals visit BLE, making it the perfect place for you to find new partnerships
  • BLE makes buying easy – in a survey conducted by FaceTime, 76% of visitors believe that live events, such as BLE, make it easier to buy

Source: How Live Works – Cog Research 2010 commissioned by FaceTime

Be a part of BLE 2014, contact us today to reserve your space.

2013 Show Overview

Brand Licensing Europe continues to grow
Following the phenomenal growth experienced by BLE in 2012, we are delighted to announce a further 5% growth in visitor attendance this year. 7,244 retailers, licensees and sales promotion professionals from 69 countries attended the show, making it the biggest and most successful in its 15 year history. Total attendance reached 9,537.  Brand Licensing Europe attendance figures are BPA audited (the only AEO approved audit system). Click here to read more.

2013 Show Directory




















It is important that the entire industry is made aware of activities relating to third parties contacting exhibitors for entries into show guides.

Examples include Fairguide and Expo-Guide. We strongly advise all exhibitors to be vigilant against organisations such as these, who do not represent the good name developed within the exhibitions industry. Find out more here!

Please be aware that only members of the BLE Team or Eventful Publishing, the publishers of the Official Show Directory, should be contacting you for information to be published in the Official Show Directory.