A total of 5610 retailers, licensees and sales promotion professionals filled the halls of London Olympia during the 3 day event and feedback from both exhibitors and visitors has been extremely positive, with many commenting that this year has been the biggest and busiest in the show’s 13 year history. Total attendance was 7431 Click here to read more…

Retail attendance continues to rise
Retail attendance increased by a staggering 22% on 2010. The event saw buying teams from Argos, Asda, Boots, John Lewis, Sainsbury, Tesco and other major retailers with stores across the world.  Retailers from Europe included Auchan, C&A Europe, Carrefour and El Corte Ingles.

Extensive media coverage
Our focus has been on promoting the power of licensing to a broader business audience and profiling licensing as a hugely exciting and growing sector in its own right.

This strategy has been a huge success and 2011 has again been sensational in terms of media coverage – some of the most exciting media activity included a 3-hour visit by BBC Worldwide/BBC Breakfast to the show to create a feature that will be used globally around the end of November 2011; the appearance of President of Lucas Licensing, Howard Roffman, on the Sky News Jeff Randall Business Show; and Moshi Monster’s Michael Acton Smith speaking on BBC Radio 5.

Editor’s View
Brand Licensing Europe Retail Mentoring Programme – Good for retail, good for licensing and good for business. By Sam Phillips, European Editor, License! Global

Click on the images below to view a day-to-day recap of the 2011 show:  

 2011 Press Releases

November 2011
Brand Licensing Europe 2011 – A resounding success

October 2011
Brand Licensing Europe 2011 – Howard Roffman– The Big Interview - New technology helps Lucasfilm take Starwars™ to a third generation of fans.

Brand Licensing Europe 2011  - Michael Acton Smith, Keynote speaker -  The secret of success – 5 things we learnt today about global children’s phenomenon, Moshi Monsters™

Click here to view more.

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