License This!


License This! at BLE 2015

The 2015 License This! Competition is now closed for entries for 2015.

Launched in 2010 to great acclaim, this ‘Dragons Den’ style challenge offers those with brand new creative concepts the opportunity to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending.

An expert judging panel will select a shortlist of 4 entries which will be pitched to the judges on the 15th October 2015 at Brand Licensing Europe.

We are thrilled to announce that License This! is now sponsored by LIMA. The winner will not only receive a fully-furnished stand at Brand Licensing Europe 2016, but new for 2015, the winner will also receive:

  • One year LIMA membership
  • 1 x ticket to the LIMA Licensing Essentials Course & Spring Fling Networking party in May

If you have a licensable concept that has yet to be published or broadcast, or a brand that has not yet been extended to non-core consumer products License This!  is a one-time chance to present it at Europe’s biggest showcase for brand extension.

Chair of judges, Ian Downes, Director of Start Licensing, said: “License This! was a great competition to judge because it showcased the great diversity in licensing. RaNT! was a worthy winner from a strong field, and we felt its humour, topicality and visual identity made it a unique proposition.”

The 2014 Winner was RaNT!

The creation of Adam Bestwick at Fourth Wall Brands, RaNT! is a fun and irreverent character that has something loud to say about the bits of modern life that really get on our nerves, like flat pack furniture, social media and veggie burgers.

The License This! Final will be held at BLE 2015 on Thursday 15th October in the Licensing Academy at 12.30pm. The four shortlisted properties will be pitched by their creators to a panel of leading industry experts, the audience will hear the panel offer critique and advice to each presenter before a winner is selected. Don’t miss this exciting event and excellent opportunity to hear expert advice and insight, click here to register now for BLE 2015.

Good luck to all the contestants!