License This!


The 2014 License This! challenge is now open for entries

Launched in 2010 to great acclaim, this ‘Dragons Den’ style challenge offers those with brand new creative concepts the opportunity to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending.

An expert judging panel will select a shortlist of 4 entries which will be pitched to the judges on the 9th October 2014 at Brand Licensing Europe. The winner will receive a fully- furnished stand at Brand Licensing Europe 2015. Click here to download the entry form.

If you have a licensable concept that has yet to be published or broadcast, or a brand that has not yet been extended to non-core consumer products then don’t miss this chance to present it at Europe’s biggest showcase for brand extension.

2013 Judging panel chair David Riley, Managing Director, Egmont Publishing Group, said “Over the past three years, License This! has brought many strong new properties to the attention of a wide audience of potential licensees. A number of these properties have gone on to deliver significant licensing deals. I look forward to being part of this panel and to hearing industry experts evaluate a wide range of new concepts. It’s going to be fun!”

Click here to download the entry form. Deadline for entries is the 5th September 2014

The 2013 Winner was Mr Trafalgar, a whimsical rodent drawn in distinctive black and white silhouette

Mr Trafalgar is the creation of Newcastle artist and illustrator, Jamie Patterson. Mr Trafalgar himself is a dapper and mysterious rat, executed in flowing lines and first drawn riding a Penny Farthing. The character is one of many humanized animal characters that inhabit a rich, imagined world. All the work is hand-drawn in silhouette pen and ink with fluid ornate lines that create a vintage Edwardian feel, inspired by Art Nouveau and illustrators such as Aubrey Beardsley and Jan Pienkowski.

Mr Trafalgar’s Bella Binus, said: “Winning License This! has given us an enormous confidence boost to develop the property further.  We are delighted to receive so much recognition and support from the panel, audience and organisers. We are excited at all the challenges the next 12 months might bring and look forward to coming back with Mr. Trafalgar to BLE 2014.”

Don’t miss this opportunity to showcase your property to over 7,200 retailers, licensees and sales promotion professionals from across Europe.

Submit your entry by the 5th September 2014 Click here to download the entry form.