License This! at BLE 2015
Launched in 2010 to great acclaim, this ‘Dragons Den’ style challenge offers those with brand new creative concepts the opportunity to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending.
An expert judging panel will select a shortlist of 4 entries which will be pitched to the judges on the 15th October 2015 at Brand Licensing Europe. The winner will receive a fully- furnished stand at Brand Licensing Europe 2016. This year's competition will be open for entries within the next few months.
If you have a licensable concept that has yet to be published or broadcast, or a brand that has not yet been extended to non-core consumer products then don’t miss this chance to present it at Europe’s biggest showcase for brand extension.
Chair of judges, Ian Downes, Director of Start Licensing, said: “License This! was a great competition to judge because it showcased the great diversity in licensing. RaNT! was a worthy winner from a strong field, and we felt its humour, topicality and visual identity made it a unique proposition.”
The 2014 Winner was RaNT!
The creation of Adam Bestwick at Fourth Wall Brands, RaNT! is a fun and irreverent character that has something loud to say about the bits of modern life that really get on our nerves, like flat pack furniture, social media and veggie burgers.
Don’t miss this opportunity to showcase your property to over 7,500 retailers, licensees and sales promotion professionals from across Europe... Keep an eye out for more information coming soon.