License This!


License This! at BLE 2016

Now in its 7th year, License This! offers new creative concepts the chance to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending.

An expert judging panel will select a shortlist of 4 entries which will be pitched to the judges Brand Licensing Europe 2016.

If you have a licensable concept that has yet to be published or broadcast, or a brand that has not yet been extended to non-core consumer products License This! is a one-time chance to present it at Europe’s biggest showcase for brand extension.

Chair of judges, Kelvyn Gardner, Managing Director, LIMA UK, said of the 2015 competition: “Four fantastic properties, and each one could be a licensing success. It was hard to pick a winner, but we took into account the competitive nature of the sectors represented and felt that OiDroids had the edge. Congratulations to a worthy winner.”

The 2015 Winner was OiDroids

The creation of Jonathan Klemenz, OiDroids are pop-out and build collectable cardboard robot toys, aimed at the pocket money sector, each with quirky detail and full of personality.