BLE Marketing Campaign

Our promotional campaign is designed to attract the very best decision makers for your business and directly supports your presence at the show…

With over 150,000 direct mail and e-marketing pieces distributed to a database of regularly updated contacts, we ensure you benefit from the market penetration we achieve on a level that no-one else can.

As soon as you sign up to exhibit you become an integral part of our PR & Marketing campaign, giving your company exposure to thousands of decision makers on a global scale.

Effective market segmentation - Tailored print and online communication address each buyer group individually and are translated into several European languages.

Unrivalled database - Containing over 60,000 carefully targeted names.

Extensive online marketing - All the leading industry portals give coverage of the show and frequently include details of exhibitors.

Targeted advertising campaign - Spanning over 40 major publications throughout the UK and Europe.

Strategic industry alliances - We have excellent relationships with the industry influencers and shapers who work closely with us and actively promote the show to their members. A LIMA membership entitles you to a 10% discount off your exhibition stand. Find out more about LIMA membership.

PR - Our PR team works hard to ensure Pan-European coverage is achieved for not only the show, but those exhibitors that have newsworthy stories also. Our relationship with the press allows us to pass on invaluable advice on how to get yourself noticed, conduct successful journalist briefings and much more.

Dedicated retailer promotion - Each year a relationship manager works alongside our marketing team to effectively target key buyers across all product categories. A tailored telemarketing project works in tandem with a promotional campaign to thousands of retail names.

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