Sony Pictures Entertainment (SPE) generates awareness and extends branding potential of individual films, film franchises or television series through the development of co-branded promotions, licensed merchandise and retail promotions.  A selection of properties for which it seeks promotional partners, licensees and/or retail partners includes The Karate Kid, The Green Hornet, Spider-Man 4 (promotions and retail only) and Ghostbusters.

The Karate KidIn 2010, Sony Pictures Entertainment will release a re-make of The Karate Kid, starring Jaden Smith and Jackie Chan, that will warm the hearts of fans and empower kids everywhere.

The Green HornetThe Green Hornet and Kato are a masked vigilante duo coming to theaters in 2010.  This blockbuster promises to be an off-beat, action-packed, martial arts thrill ride.

Spider-Man 4Sony Pictures Entertainment is thrilled about the upcoming release of Spider-Man 4 on May 6, 2011.  We look forward to speaking with you about promotional and retail opportunities for one of the most successful film franchises in history.

The Adventures of Tintin: The Secret of the UnicornAn energetic reporter named Tintin and his inseparable companion, Snowy, partner with Captain Haddock in an unexpected adventure to recapture the captain’s status as king of the seas. Sony Pictures Entertainment has the promotional and distribution rights in most non-English speaking territories, and it will release during Holiday 2011.

GhostbustersCurrently celebrating its 25-year history, Sony Pictures Consumer Products has launched a phenomenal global licensing program targeting the Ghostbusters core fan base that continues to generate excitement!