Licensing Academy
The Licensing Academy
Designed to educate and inspire, the Licensing Academy will once again allow visitors the chance to get up to speed with the latest industry trends and developments. Nearly 600 people attended last year to:
- Receive invaluable tips and advice from world-leading experts
- Participate in the interactive debates and have the chance to ask their burning questions
- Learn from the insightful case-studies
Thursday 1st October
Digital strategies for licensed characters, in an ever-evolving world Seminar led by Gary Pope, Director, Kids Industries
Gary Pope is back with fresh research & insight into the digital world as it matters to kids. Building on last year’s popular seminar, he’ll suggest how to create digital environments that engage with kids, and how to get the best from licensed characters in the digital space.
Cross-border licensing in Europe – managing local culture, retail & design considerations to ensure your property’s success Seminar leader: Marina Narishkin, Managing Director, Copyright Promotions, France; with Martijn van der Erve, Managing Director, Van der Erve NV.
Marina will ask the panel to discuss the issues involved in licensing across European boundaries. Using case studies, anecdotes and questions from the floor they will highlight the cultural, retail and design differences you need to consider to ensure you get your deal and that your product is successful.
How to negotiate a better licensing contract Seminar leader: John Burns, Partner Halliwells LLP
Using live role play, John will guide two parties in the advanced stages of negotiating a licensing contract. He will discuss how to resolve conflict, include up to date information, and address contract-based issues that are of particular interest to retailers and licensees.
NPD Special Report on Licensing Seminar by Ania Kozielec, Senior Account Manager – Licensing, The NPD Group Ltd and Bryan Roberts, Global Research Director, Planet Retail
A seminar from two world-leading industry resources makes essential listening for anyone in the business of making or selling licensed products. For this session NPD will use its qualitative data to report on the licensing market; analyse growth categories and identify areas of greatest potential. Planet Retail, the definitive resource for global retail insights and intelligence, will highlight the key European retail trends that effect licensing, and offer best practice examples of licensing at retail.
Keynote address
Responsible for shaping the strategy for some of the world’s best loved characters, Bruno is uniquely placed to identify and explain the prevailing retail and consumer trends that are shaping our market. He’ll draw on his experience across Europe to tell us how ordinary mortals can become wizards and superheroes when it comes to creating compelling consumer propositions in a tough retail climate.
Licensing in a Recession: The essential ingredients to weathering the economic storm Seminar by Louise French, Associate VP Marketing and Business Development, The Beanstalk Group with panellists Aliza Reger, Janet Reger and Richard Cox, Baxters Food Group
How can brands monetise their brand equities and emotional connection with consumers as they face tough economic times and more discerning consumer spending? Discover the current market and consumer trends emerging, how to maximise opportunities in a recession, and the key ingredients brands need to develop robust lifestyle licensing programmes.
Breakfast seminar for independent retailers: How to start, or build, your licensed product offering to gain retail advantage
Seminar led by: Karen Addison, Managing Director, Karen Addison Associates. With Jeremy Ensor Head of Retail Strategy and Operations, Natural History Museum; Anne-Marie Farrar, Category Manager for gadgets and film memorabilia, Play.com.; Zara Grindrod, Director of Sales, Rainbow Designs; Penny Tunnell, Past Times.
Karen will lead a panel of retail and licensing experts who have specific experience creating licensed products for small retail chains and independent retailers. They will discuss how to work with brand owners to secure a deals, how best to develop successful ranges of product and, through case studies, show how you can use licensing to create a real point of difference in your shop.
Royalties, risk and other financial know-how Seminar led: Rafi Saville, Fisher Forensic
Rafi will lead participants through the complex financial maze that is licensing, and will use case studies to explain the full financial implications and potential risks involved in a licensing deal. He will talk about royalty calculation and reporting, and give guidance on how to avoid common problems for both licensors and licensees.
Keynote Address and Trends Report from Showcomotion Children’s Media Conference Showcomotion Trends Briefing and Keynote Address from Phil Davies, Producer, Astley Baker Davies Ltd and The Elf Factory Ltd
Showcomotion Children’s Media Conference is making a welcome appearance at The Licensing Academy for the first time. It’s the only UK event dedicated to the inter-relationship between entertainment, education and play.
This seminar will start with Gary Pope giving a special briefing from Showcomotion 2009 on the key trends in children’s TV. This will be followed by a presentation from Phil Davies, best known as the producer of Peppa Pig. Phil will share his insight into what gives a winning children’s programme its magic, and what makes it a success across all platforms from screen to shop shelf. License! Global’s European Editor Sam Phillips will lead questions to Phil from the floor.
Cross-border licensing in Europe – managing the legal landscape Seminar led by Christian Fortmann, European Trademark Attorney, 24IP Law Group
Eminent international lawyer, Christian Fortmann, will lead this advanced seminar for those embarking on licensing deals with partners across Europe. He will examine legal and other technical considerations that are vital to achieving successful cross-border licensing in Europe, as well as offer thoughts on conflict resolution, brand protection and best business practise.
Gaming to win in licensing Seminar led by Michael French, Editor in Chief, MCV Magazine
Michael French, from the gaming industry’s leading trade magazine, will lead a panel of experts that span the gaming and licensing worlds to explain how to use licensing to best advantage in games and to discuss how to extend a game brand onto other platforms.
Creating the best products: taking licensed properties from screen to shelf Seminar led by: Oliver Dyer, Managing Director, Skew Studio
Bringing licensed products to life from a TV series or other licensing concept is a constant challenge for retailers and manufacturers, especially for today’s design-savvy consumer. Oliver will lead a panel of creative experts in de-mystifying the design process for licensed products, and explain how to understand the property in order to bring it to life as compelling products. There will be an opportunity to review, de-construct and discuss a wide selection of actual products during and after the session.
Loading ...
