2010 Programme

The Licensing Academy is three days of free-to-attend seminars, workshops and panel discussions. These have been designed especially for European retailers and licensees to advance their licensing skill base and learn from industry experts about hot trends and opportunities. 2010 also sees the launch of License This! The Next Big Thing, our brand new Dragon’s Den style challenge. See below for further information.

• Come and pick up tips and advice about licensing contracts and finance, and hear the latest facts and figures.
• Learn about hot trends, such as private label and celebrity licensing, from experts and through case studies
• Listen to Andrew Davenport, one of the world’s leading pre-school creators, deliver the keynote address.

This year’s programme:

Tuesday 28th September

10.00 – 10.45	How to negotiate a strong licensing contract Speaker: John Burns, Partner, HBJ Gateley Wareing LLP
11.30 – 12.15	Licensing Facts & Figures & The Private Label Opportunity Speakers: Bryan Roberts, Global Research Director, Planet Retail & Ania Kozielec, Senior Account Manager, The NPD Group Ltd.
13.00 – 13.45	Keynote Address From Laa Laa and Po to Igglepiggle and the Pinky Ponk – Teletubbies, In the Night Garden, and other stories. Speaker: Andrew Davenport, creator, author and composer of In the Night Garden and co-creator of Teletubbies (with Anne Wood).

Wednesday 29th September

10.00 – 10.45	Royalties, risk and advanced financial know-how Speaker: Stuart Burns, Managing Director, Fisher Forensic
11.30 – 12.15	The Central and Eastern European Opportunity Panel debate: to be announced
13.00 – 13.45	The Big Interview London 2012 Vision – Retail, Licensing and the Olympic & Paralympic Games – The Story So Far

Thursday 30th September

10.00 – 10.45	Protecting your brand in the marketplace Speakers: Christian Fortmann, Partner, 24IP Law Group with Darrin Shaya, Head of IP, Black & Decker Worldwide
11.30 – 12.15	Celebrity licensing: a fashion fix? Speaker: David Reeder, Vice President of Greenlight
13.00 – 13.45	License This! The Next Big Thing

Screening Suite Timetable

Day 1:

09.30 – 10.15	Sony Pictures Consumer Products
10.40 – 11.25	Twentieth Century Fox
11.50 – 12.35	Warner Bros. Consumer Products
13.00 – 13.45	TLC (Lucasfilm)
14.10 – 14.55	CPLG (Dreamworks)
15.20 – 16.05	Paramount

Day 2: 

09.30 – 10.15	Sony Pictures Consumer Products
10.40 – 11.25	Twentieth Century Fox
11.50 – 12.35	Warner Bros. Consumer Products
13.00 – 13.45	TLC (Lucasfilm)
14.10 – 14.55	CPLG (Dreamworks)
15.20 – 16.05	Paramount

Seminar descriptions:

How to negotiate a strong licensing contract
Using his popular role-play format John will talk attendees through the advanced stages of negotiating a licensing contract. He will highlight how to resolve conflict and will include contractual issues that will be of importance to licensees and retailers.
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Licensing Facts & Figures & The Private Label Opportunity
Ania and Bryan will deliver a powerful combination of up to date facts and figures, and key trends at retail. Ania will use NPD’s analysis of the licensing industry to reveal growth categories and opportunities. Bryan will give an overview of key retail trends and then focus on the private label business model. Some of licensing’s biggest companies are realigning to concentrate on private label relationships with retailers. But the business model is not out of reach for smaller brands and Bryan will examine the opportunities it presents.
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Royalties, risk and advanced financial know-how
Stuart will lead delegates through the complex financial aspects of licensing and offer tips on how to maximise business and minimise risk through royalty calculation, management and auditing. He’ll suggest how to avoid common problems for both licensees and licensors.
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The Central and Eastern European Opportunity
An opportunity to hear experts in this region provide an overview of key retail and brand trends. The speakers will give advice to licensees and other businesses that want to break into these emerging markets. Bring your questions.
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Celebrity licensing: a fashion fix?
David will present on this hottest of topics, celebrity licensing. Why take a celebrity license? How do you master the practical matters? Which celebrity should you choose? He will illustrate his points with examples from the fashion arena and draw on his experience working with living celebrities and dead celebrities’ estates. David is often-cited for his expertise in celebrity branding and this promises to be an entertaining session containing tips for getting it right in this exciting and sometimes unpredictable field.
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Protecting your brand in the marketplace
Christian will offer his expertise on managing and protecting your brand in the market place, a topic full of challenges and interesting case studies, and Darrin will add perspective and insight from a global brand.
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London 2012 Vision-Retail, Licensing and the Olympic and Paralympic Games-The Story So Far
The licensing and retail team for the London 2012 Olympic and Paralympic Games is in the middle of an astonishing story. From a standing start, it is building a programme intended to generate over £1bn in retail sales in the UK, receive £85m of licensing revenue and create 10,000 products from its official licensees. The entire commercial negotiations operation is looking to raise over £700m from licensing and sponsorship together. But licensing will do more than create revenue. It will also play a vital part in raising brand awareness, creating excitement and, with the help of the Mascots Wenlock and Mandeville, engaging future generations in sports, activity and the spirit of this Olympic and Paralympic Games. Most licensees are now appointed but the team will explain more about further licensing, retail and other opportunities as part of the interview.
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License This! The Next Big Thing

Judging panel chaired by Helen McAleer, Managing Director, Walker Books. With Sandra Vauthier Cellier, Managing Director 4kids Entertainment International; David Todd Managing Director, Dissero Brands, and Gary Pope, Managing Director, Kids Industries.

License This! is BLE’s new licensing challenge. A short-list of four new properties, that display licensing potential, will be pitched by their creators to a panel of experts, chaired by Helen McAleer. Each finalist must persuade the panel of their property’s creative strength and its potential for successful licensing into other product categories. The audience will hear the panel offer critique and advice to each presenter and then select a winner. As well as being exciting, the session will offer valuable expert insight and advice.

The winner will receive a fully furnished stand at Brand Licensing Europe 2011 (worth £4500). License This! is open to any new property idea with its roots in publishing, art & design, or television. For details about how to enter, visit www.brandlicensing.eu. Deadline for entries is Friday 3rd September 2010. License This! Form
 

John Burns

Qualified in 1995, John is a Partner in the Intellectual Property, Commerce and Technology Department and is the main contact for all brand licensing work.
John is fully versed in all aspects of Intellectual Property exploitation and protection and has a detailed understanding of Competition Law.
John has been involved within a number of high profile IP matters.  His uncluttered and commercially focused approach is greatly appreciated by his clients.
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Bryan Roberts

Bryan Roberts heads up the Analyst Team at Planet Retail, specialising in the food, drug and mass retail channels in North America. He has spent more than ten years researching and analysing the shifting retail environment, covering a wide array of retail sectors and trends around the world. He previously worked at Retail Intelligence and Mintel. Bryan is in demand as a speaker at supplier, retailer and trade events, providing an objective viewpoint on topics as varied as food retailing, private label, sustainability and Wal-Mart. He is a regular commentator on retail issues for the international print and broadcast media and he regularly lectures about retail at universities.

Bryan holds a masters degree in International Political Economy from the University of Warwick and is a Visiting Fellow at the University of Surrey’s School of Management.
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Ania Kozielec

Ania studied for a masters in Marketing and Management at one of Poland’s top Business Schools. She also has a postgraduate diploma in Social Psychology, which, she says, enables her to better understand consumers’ purchasing behavior and motivations. Ania is a Senior Account Manager at NPD Group, the world’s leading provider of consumer and retail sales information across 14 industry and specialist sectors, with a focus in the UK on toys and licensing. In her role at NPD, Ania is responsible for analysing trends in the toys, nursery and licensing sectors to understand market dynamics. She works with top manufacturers, licensors and retailers to provide insights and track changes in consumer behaviour. Before joining NPD Group in 2008, Ania worked as a senior consultant at TNS Ad Hoc Consumer department.
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Stuart Burns

After graduating from the University of Manchester, Stuart qualified as a Chartered Accountant in 1980 with a large city firm, subsequently moving to a smaller practice as an Audit Senior. In 1981, Stuart was promoted to Audit Manager and then to Partner in 1982, becoming an Equity Partner in 1984. In 1987, he was approached by H W Fisher and Company, joining them and becoming a Partner in 1988. He is head of Fisher Forensic, the firm’s specialist Forensic Accounting Department. Fisher Forensic acts for some of the largest global brands, carrying out royalty audits of licensees around the world for some of the world’s biggest media and entertainment companies, as well as companies in the automotive industry, inventors, authors etc.

Stuart has been involved with forensic accounting/litigation support work for 28 years. He routinely works on criminal investigations, partnership disputes, intellectual property valuations and professional negligence. Stuart is a Certified Fraud Examiner and a member of the Academy of Experts. He acts as Expert Witness in respect of approximately 30 new cases each year. He has been appointed on a number of occasions as Single Joint Expert.
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David Reeder

David Reeder is Vice President of GreenLight, a global media licensing, talent negotiation and rights representation consultancy that represents the estates of iconic entertainers, scientists, inventors and other celebrities including Steve McQueen, Johnny Cash, Bruce Lee, Albert Einstein, Thomas Edison and the Wright Brothers. David oversees Greenlight’s media licensing and clearance activities in North America and Europe. He also manages relationships with some of GreenLight’s largest clients including Hallmark Cards, Sony Computer Entertainment Europe and Hasbro Games. He joined the company in 2004 and is based in its L.A headquarters. David is a frequently cited celebrity and entertainment branding expert and has been featured in publications including USA Today, Advertising Age, BrandWeek and MediaPost.
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Andrew Davenport

Andrew Davenport is the award-winning creator, writer and composer of In the Night Garden, and co-creator and writer of the Teletubbies. Teletubbies pioneered programmes for very young children and has won 17 major awards, been seen in over 120 countries and achieved retail sales of £2 billion. In the Night Garden premiered on the BBC from March 2007 and has been awarded two BAFTAs and Broadcast Award for the ‘Best Pre-school Live Action’ programme. It was the fastest growing toy and game licence in its first year in the UK, has been translated into 19 different languages

London 2012 Speakers

Charles Wijeratna

 

Director of Commercial Negotiations
Charlie is responsible for many of LOCOG’s revenue generating activities. He leads the team which set up and has executed the sponsorship programme which has raised over £650m. He is responsible for the sponsorship sales and negotiations, the licensing and retail programme and for developing and executing the strategy for online revenue. He also manages the sale of the broadcasting rights to the Paralympic Games. Charlie previously worked in sports television production for Sky TV, as a corporate lawyer with Clifford Chance and as an investment banker specialising in mergers and acquisitions with Dresdner Kleinwort Benson.

Simon Lilley

Head of Licensing & Retail
Simon Lilley’s career has been spent in the sporting goods and licensing industries. He initially worked for adidas in the their UK office before moving to their global HQ in Germany, his role there involved running a number of European Business Units such as basketball, training, and fitness. The next move at adidas was to head up business development and licensing. A spell as Group Marketing Director with Rage games followed which included publishing PlayStation and Xbox titles such as David Beckham Soccer. An international move to UEFA was next heading up their  licensing and retail programmes for events such as UEFA EURO 2004. London came calling in May 2008 with a move back to the UK to run the Licensing and Retail programme at London 2012.

Warren Traeger

Licencing Manager, Toys, Games & Souvenirs
Warren Traeger’s career has spanned the entire licensing industry. He has worked as a retailer, licensee and licensor, beginning his career at Marks and Spencer as a Buyer across horticulture, confectionery and home accessories. From Marks and Spencer, Warren moved to Entertainment Rights in 2004 (now Classic Media), managing the Postman Pat Toy licensee programme and then to Hit Entertainment in 2007 as Licensing Director for Soft Goods. Danjam Toys would provide his next career opportunity where he was responsible for product development and buying of wooden Toys. Warren joined London 2012 in March 2009 and is currently responsible for managing the licensing programme for toys, souvenirs and gifts.

Licence This! Panellists

Helen McAleer

Helen McAleer began her career working in the marketing department at Random House and then Penguin’s Children’s Division (Puffin). She then moved to BBC Worldwide to set up the marketing and publicity department for BBC Children’s Books. She became a Sales Manager and then UK Publisher for Children’s books, video and audio before moving to run the licensing division at BBC Worldwide. When Helen left BBC Worldwide in July 2006 she was Deputy MD of all children’s product business, responsible for acquisition and investment of programme and distribution rights and the marketing and selling of those rights worldwide. She is currently Managing Director of Walker Books UK.

Milos Ryba

Miloš Ryba is a senior retail analyst in Planet Retail’s London office. He has been analysing the retail sector in Central and Eastern European countries for a number of years. Miloš has presented at leading conferences in Eastern Europe and regularly contributes to media on retail topics. His keen knowledge and expertise lie within the Russian market.

Gary Pope

Gary is one of the founders of Kids Industries, the only one stop shop for brands that wish to connect with the family. The company provides Research, Strategy and Marketing Services to family brands including HIT Entertainment, Egmont, Sony, PepsiCo, Disney Consumer Products, the BBC and American Greetings. Gary is guest lecturer at Germany’s Akademie Kinder Medien, a BAFTA Children’s Juror and an advisor to the Children’s Media Conference. He speaks at The London Business School, The Bauhaus University and Oxford University on matters relating to children’s brands and family marketing. Gary lives in South London and always will. Most importantly Gary is dad to Daisy and Laurence.

Sandra Vauthier-Cellier

Sandra Vauthier-Cellier started her career in the FMCG sector in France before heading up marketing and communications at BT Lec, part of French restailer, E.Leclerc.  She joined the Beanstalk Group in 2000, where she worked on brands such as Coca-Cola, Harley Davison and marykateandashley. Sandra joined 4Kids Entertainment International in 2005 and was promoted to Managing Director in 2008. She heads a team that covers sales, retail, promotions and marketing across EMEA and has been instrumental in developing brands such as Dinosaur King, Yu-Gi-Oh!, and Artlist Collection as well as acquiring rights to others including The Kennel Club, Crufts, Chicaloca, Penelope and Suckers.

David Todd

David Todd is from New Zealand. His eye for a creative opportunity led him to develop the global photographic art brand – rachaelhale the world’s most lovable animals. rachaelhale  boasts over 150 licensees worldwide with successful partnerships in Australia, UK & Europe, USA, Central & South America and Asia.
David and his wife Tanya are the Owners and Directors of Dissero Brands, which owns rachaelhale as well the boys’ brand Wag Alley, and the smart storage system, iCube. David has developed these brands from the ground up with entrepreneurial flair, strong networking and negotiation skills and a passion for quality.