Savvy advertising agencies, promotional marketing executives and sales promotion agencies are harnessing the power of licensing well-known brands and characters for their promotional campaigns.

From washing powder to spectacles and health clubs to cereals, TV and book characters are being used by switched-on sales promotion executives to stimulate consumer demand and boost product sales. 

Licensing has been referred to as the killer application in the promotional mix whether it’s used in advertising campaigns or in-store. There is no better way to connect with the consumer and attract attention to a particular product that to partner with a brand or character owner. Brands and characters have a special place in the hearts and minds of consumers. They are instantly recognisable and have enormous brand equity.

The number of sales promotion executives attending BLE has doubled in the last two years. Hundreds of promotional deals have been struck there over the past 10 years. There is no better place to find the right brand or character for your sales promotion or advertising campaign than at Brand Licensing Europe.