Why attend


Why attend
Who should attend
Testimonials

With over 2,000 worldwide properties on show, Brand Licensing Europe is the only place where you can:

  • Assess hundreds of new properties in the space of just 2 days
  • Speak to the rights owners face-to-face and ensure you select the license that’s right for your product range.
  • Inject a fresh lease of life into your merchandising programmes. The show is a launch pad for new properties introduced by Europe’s leading licensors and agents. Be the first to sign the deal with them!
  • Network and strike-up lucrative partnerships with the biggest names in licensing across the full spectrum of sport, brands, fashion & lifestyle, character & entertainment, charity & not for profit, heritage and art & design.
  • Learn how to monetise the latest trends. The free to attend seminarsin the Licensing Academy will bring you up to speed with the latest strategies being employed by some of the most successful licensees and retailers in the industry.
  • Get expert guidance in the advice centre and Retail Buyer’s Centre
  • See which properties the big agents are promoting as a priority

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 Who should attend

Anyone involved in the business of brands, licensed product or consumer trends should consider Brand Licensing Europe a must-attend event. Whether you’re a licensee, consumer goods manufacturer, retailer, sales promotion agent, advertiser or marketer, this show will give you the inspiration and insight into what loveable characters, images or blockbusters will put product sales through the roof.

Licensees – What’s the next big thing? Come to the show and find out!
With thousands of properties to choose from covering the full spectrum of toys, clothing, sport and much more, you’ll be spoilt for choice.

Retailers – Come and see all that the licensing industry has to offer in the space of 2 days. This year sees the launch of the Retail Mentoring Programme for junior buyers as well as the return of the Retail Buyer’s Centre. Tailored, free-to-attend  seminar sessions in the Licensing Academy will address all your burning questions – How to spot the next Peppa Pig, how to implement cross-border licensing programmes and much more. Click here to go to the seminar programme

Advertising agents – Be inspired! The show is a hotbed of ideas from the wild and wacky to the more traditional products and concepts that will inspire consumer loyalty for many years to come.

Sales promotion agents – Create instant selling power for the companies you represent and help them achieve their brand objectives. The hottest brands, characters and images are all represented at the show.
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 Testimonials from the 2009 show:

Whatever your objectives for participating in the show, Brand Licensing Europe delivers time and again:

Exhibitors:

“BLE was an incredible show for us… in all my time in licensing, I have never witnessed such positive reactions to the brands I was working on. Goochicoo and Gogo’s were brilliantly received with licensees and retailers alike coming on the stand to discuss them – we even did a deal on the spot and then confirmed retail listings for that licensee’s product the same day!!”

Rob Corney, Managing Director, Bulldog Licensing

“Brand Licensing provided the perfect platform to launch Big and Small, which premiered on CBeebies on 6 October at 8,10am with Lenny Henry providing the voices for the lead characters, into the trade market.  Lenny’s attendance and enthusiasm for the show created such a strong buzz around the property and general excitement at the show.  We had a lot of interesting meetings at Brand Licensing and I am looking forward to progressing these and continuing to roll out the licensing programme for Big and Small, which had a successful start with ITV DVD joining forces to launch the DVD next Easter.”

Janet Woodward, Coolabi

“One of the things that stood out this year was the remarkable increase in European representatives which was extremely beneficial for us.”

Bernd Conrad, Head of Merchandising, TV Loonland

“The show was a resounding success for Chorion. Not only were our brands top-of-mind with everyone attending the show, in particular Olivia, but our stand was extremely busy at all times. As ever, Brand Licensing Europe proved an excellent event at which to meet key partners – both existing and potential. Details of the big deals to follow soon!”

John Collins, Senior Marketing Manager, Chorion 

“Following a successful show in 2008, we’re delighted to be returning to Brand Licensing Europe as Turner CN Enterprises.  We’ll be showcasing our extended portfolio which in addition to Ben 10, Ben 10 Alien Force and Bakugan includes new kids property The Secret Saturdays.  An essential date in the licensing calendar, we look forward to the show and supporting Advanstar in their dedicated efforts to position Brand Licensing Europe as the must attend European licensing event of the year.”

Alan Fenwick, Vice President of Turner CN Enterprises

“I would say it was comfortable and elegant and a really good way for visitors to have an opportunity to watch the TV shows they were proposing to take licenses for.”

Tim Morley, Head of Co-Productions, BBC Children’s

 

Visitors:

“BLE is the perfect place for us to get updated on the latest advances in the licensing industry. It’s known as the meeting place for licensors, licensees and retailers and we always get to see people from both the UK and European markets. We’ll be coming again next year!”

Peter Boder, CEO, United Labels

“The Brand Licensing show is the perfect place to meet all the important people in this business and gives a good overview of what’s going on. Your service was perfect. Thanks”.

Stefan Lutz, Head of Marketing, Simba Dickie Group

“A great introduction to the world of licensing and a fantastic mix of properties and companies to engage with under one roof. Definitely worth the time out of the office, especially as it was free! Highly recommended”.

Claire Hodd, New Business Manager, Corporate Partnership, Great Ormond Street Hospital Children’s Charity