Why attend
Who should attend
Testimonials

With over 2,200 worldwide properties on show, Brand Licensing Europe is the only place where you can:

• Assess hundreds of new properties in the space of just 3 days
• Speak to the rights owners face-to-face and ensure you select the license that’s right for your product range.
• Inject a fresh lease of life into your merchandising programmes. The show is a launch pad for new properties introduced by Europe’s leading licensors and agents. Be the first to sign the deal with them!
• Network and strike-up lucrative partnerships with the biggest names in licensing across the full spectrum of sport, brands, fashion & lifestyle, character & entertainment, charity & not for profit, heritage and art & design.
• Learn how to monetise the latest trends. The free to attend seminars in the Licensing Academy will bring you up to speed with the latest strategies being employed by some of the most successful licensees and retailers in the industry.
• Get expert guidance in the advice centre and Retail Buyer’s Centre
• See which properties the big agents are promoting as a priority

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Anyone involved in the business of brands, licensed product or consumer trends should consider Brand Licensing Europe a must-attend event. Whether you’re a licensee, consumer goods manufacturer, retailer, sales promotion agent, advertiser or marketer, this show will give you the inspiration and insight into what loveable characters, images or blockbusters will put product sales through the roof.

Licensees – What’s the next big thing? Come to the show and find out!
With thousands of properties to choose from covering the full spectrum of toys, clothing, sport and much more, you’ll be spoilt for choice.

Retailers – Come and see all that the licensing industry has to offer in the space of 3 days. Following the succes of the 2011 Retail Mentoring Programme. This programme, designed for junior buyers, is returning, as well as the Retail Buyer’s Centre. Tailored, free-to-attend  seminar sessions in the Licensing Academy will address all your burning questions.

Advertising agents – Be inspired! The show is a hotbed of ideas from the wild and wacky to the more traditional products and concepts that will inspire consumer loyalty for many years to come.

Sales promotion agents – Create instant selling power for the companies you represent and help them achieve their brand objectives. The hottest brands, characters and images are all represented at the show.
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