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The Licensing Academy

Sponsored by:

Introduction to Licensing
10:00 - 10:30
Managing Director
Brand Licensing: The Seven Deadly Sins
10:30 - 11:00
The Invention of Little Miss Inventor
11:00 - 11:30
Marketing & Digital Manager
Senior Licensing Manager

Born on the 8th March 2018 on International Women’s Day, Little Miss Inventor took the media by storm. The team at Sanrio discuss the publishing roots of the brand all the way through to what led to the creation of the latest addition to the beloved Mr. Men Little Miss cast. From the initial character ideas to the launch, Sanrio will delve into the marketing campaign surrounding the character and discuss the future opportunities that lie ahead for such a relevant icon.

Brand Licensing Europe Official Keynote Session 1
12:00 - 12:45
Viacom Nickelodeon Consumer Products

Licensors know that owning the best characters and entertainment properties is critical to their success, and a diverse portfolio of properties is a key strategy for the newly formed Viacom Nickelodeon Consumer Products (VNCP) business unit led by Pam Kaufman, President.  

The globally unified consumer products organization gives Viacom a supercharged portfolio of properties with something to offer ‘Every age, Every aisle, Everywhere around the world.’  

The Tuesday, October 9th keynote will feature a fireside chat between Pam Kaufman and Amanda Cioletti, Content Director of License Global. Pam will discuss her insights to the changing retail landscape, why a globally aligned VNCP positions them for success, and where consumer products fits into Viacom’s larger strategy. 

Korean Licensing Showcase Sponsored by Korea Creative Content Agency
13:30 - 14:15
Headway Media
Global Consumer Products Director
Smart Study
Executive Producer
Taktoon Enterprise

Join us for the 2018 Korean Licensing Showcase - a free to attend event where we will be bringing to you a look at the freshest and most eagerly anticipated licensing content from South Korea.
Digital first Smart Study will be presenting their internet sensation Pinkfong, B.I Group with their lovable Gorollas and Taktoon Enterprise with action adventure Big Five and The Curious World of Linda. This showcase is not to be missed.

14:30 - 15:45
Head of EU, Russia/CIS office / Director, Business Development
ROI Visual
Head of Global Business / Brand & Sales Marketing
ROI Visual

By invitation only

Anime Pops into the Tops
16:30 - 19:00
Head of Marketing & New Business
TOEI Animation Europe
Brand & Movie Manager
VIZ Media Europe
LIMA France
TV Series/Films & Licensing Executive Manager
VIZ Media Europe
EMEA Licensing Senior Manager
TOEI Animation Europe

These Japanese brands which boost the licensing market

How significant Anime content is within mass market today?

TOEI Animation Europe and VIZ Media Europe will bring you insights on why Anime licenses generate high interest and settle down as sustainable brands in a crowded market.

For the first time, a case study will be presented on the influence of Anime Entertainment in the licensing market, highlighting its strong anchorage into the pop culture phenomenon, covering all generations.

Sign up for the session:

Brands & Lifestyle Theatre

Live Q&A with Nadiya Hussain
10:30 - 11:15
SVP Licensing
Global Licensing Group
Start Licensing
TV chef, author and presenter

TV chef, author and presenter Nadiya Hussain will take part in a live Q&A at Brand Licensing Europe as part of the show’s food and beverage theme for 2018.

The first custom market research solution dedicated to brand licensing
11:45 - 12:15
Group Director
Founder & CEO

Ipsos, worldwide leader in market research, and Movantia, a brand licensing agency, present BrandE3, a custom market research solution for brand owners, for manufacturers and for retailers. It addresses issues related to reputation, innovation, perception and performance of a brand, market understanding and path to purchase. This research solution helps clients to know the customers and the scenario, define a marketing strategy, identify new opportunities and develop new branded goods and services.

Brand Jam: HALO Licensing - Soul food for the five-second generation
12:30 - 13:00
Crescendo Brands
Brand Jam

Where Licensing Properties, Fashion and Influence Meet

To give the licensing world a look at how properties and consumer products brands are working together to master today’s attention economy, Italy’s Brand Jam has used its seven years of lifestyle licensing coverage as the pretext for a new professional licensing intelligence service.

Encompassing 200+ cases every quarter, the Halo Licensing Survey shows how this new approach to business and brand equity is deeper and more nuanced than many licensing professionals may imagine. The Halo Licensing Survey is the only observatory publication of its kind – exposing who’s dating who, for what purpose, and how their creative offspring performed.

Paolo Lucci and Gavin Brown are bringing to BLE highlights and learnings from the year so far, showing some of the best examples of design, communications and strategic positioning.

For attendees, it’s a chance to get up to date with the sharp end of the business and learn more about licensing’s present and future role in the new world of strategic brand management and community building.

National Geographic - Driving a brand with purpose
13:30 - 14:00
Director UK Licensing
National Geographic

Find out about National Geographic's consumer connection and ambitions to lead a sustainable product message and to educate children with 130 years of scientific knowledge and exploration.

Earning the right to approach food licensees
14:30 - 15:00
Retail & Brand Director
The Point. 1888
Managing Director
The Point. 1888

Successful food licensing is the most difficult and provides the toughest negotiations. The investment from big licensees in food is huge. Entertainment properties are notoriously risky for big food companies. You have to earn the right to approach the big boys and through LOL, Team.1888 will demonstrate how to break this down.

Learnings - Category roll out for a brand, understanding food licensing, the journey to food licensing, working alongside the core brand team, how to work with retailers.

VIP drinks followed by Exhibitor Party in Brands & Lifestyle Bar
16:00 - 19:00

BLE Kitchen & Demo Area

Guinness® & Food: The Perfect Pairing
15:00 - 16:00

Diageo is a global leader in beverage alcohol with an outstanding portfolio of brands across spirits and beer including GUINNESS, BAILEYS® and CAPTAIN MORGAN®.  As one of the most iconic and recognisable beer brands in the world, GUINNESS has enjoyed a long-standing relationship with food since its creation in 1759. Its distinct flavour profile is as rich and impactful as the history of the iconic brand itself.

A cookery demonstration will be carried out by a chef from the world-famous GUINNESS Storehouse in Dublin, who will bring to life the unique flavour profile of GUINNESS in two dishes incorporating food from the existing licensing programme. Ian Colgan, a GUINNESS sommelier will also talk through the process of beer and food pairings and couple each dish with a complementary GUINNESS beer variant.