Agenda

All times displayed for Europe/London timezone.

The Licensing Academy

Sponsored by:

Introduction to Licensing
10:00 - 10:30
Session
Managing Director
LIMA UK
The Invention of Little Miss Inventor
11:00 - 11:30
Session
Marketing & Digital Manager
Sanrio
Senior Licensing Manager
Sanrio

Born on the 8th March 2018 on International Women’s Day, Little Miss Inventor took the media by storm. The team at Sanrio discuss the publishing roots of the brand all the way through to what led to the creation of the latest addition to the beloved Mr. Men Little Miss cast. From the initial character ideas to the launch, Sanrio will delve into the marketing campaign surrounding the character and discuss the future opportunities that lie ahead for such a relevant icon.

Brand Licensing Europe Official Keynote Session 1
12:00 - 12:45
Session
Korean Licensing Showcase
13:30 - 14:15
Session

Session delivered by KOCCA

Anime Pops into the Tops
16:00 - 19:00
Session
Head of Marketing & New Business
TOEI Animation Europe
Brand & Movie Manager
VIZ Media Europe
Chairman
LIMA France
TV Series/Films & Licensing Executive Manager
VIZ Media Europe
EMEA Licensing Senior Manager
TOEI Animation Europe

These Japanese brands which boost the licensing market

How significant Anime content is within mass market today?

TOEI Animation Europe and VIZ Media Europe will bring you insights on why Anime licenses generate high interest and settle down as sustainable brands in a crowded market.

For the first time, a case study will be presented on the influence of Anime Entertainment in the licensing market, highlighting its strong anchorage into the pop culture phenomenon, covering all generations.

This event is by invitation only.

Brands & Lifestyle Theatre

HALO Licensing - Soul food for the five-second generation
12:30 - 13:00
Session
Founder
Crescendo Brands
Founder
Brand Jam

Where Licensing Properties, Fashion and Influence Meet

To give the licensing world a look at how properties and consumer products brands are working together to master today’s attention economy, Italy’s Brand Jam has used its seven years of lifestyle licensing coverage as the pretext for a new professional licensing intelligence service.

Encompassing 200+ cases every quarter, the Halo Licensing Survey shows how this new approach to business and brand equity is deeper and more nuanced than many licensing professionals may imagine. The Halo Licensing Survey is the only observatory publication of its kind – exposing who’s dating who, for what purpose, and how their creative offspring performed.

Paolo Lucci and Gavin Brown are bringing to BLE highlights and learnings from the year so far, showing some of the best examples of design, communications and strategic positioning.

For attendees, it’s a chance to get up to date with the sharp end of the business and learn more about licensing’s present and future role in the new world of strategic brand management and community building.

National Geographic - Driving a brand with purpose
13:30 - 14:00
Session
Director UK Licensing
National Geographic

Find out about National Geographic's consumer connection and ambitions to lead a sustainable product message and to educate children with 130 years of scientific knowledge and exploration.

Earning the right to approach food licensees
14:30 - 15:00
Session
Retail & Brand Director
The Point. 1888
Managing Director
The Point. 1888

Successful food licensing is the most difficult and provides the toughest negotiations. The investment from big licensees in food is huge. Entertainment properties are notoriously risky for big food companies. You have to earn the right to approach the big boys and through LOL, Team.1888 will demonstrate how to break this down.

Learnings - Category roll out for a brand, understanding food licensing, the journey to food licensing, working alongside the core brand team, how to work with retailers.

Opportunities in basketball licensing
15:30 - 16:00
Session

This session will feature representatives from the NBA and the International Basketball Federation (FIBA).

VIP drinks followed by Exhibitor Party in Brands & Lifestyle Bar
16:00 - 19:00
Session