Born on the 8th March 2018 on International Women’s Day, Little Miss Inventor took the media by storm. The team at Sanrio discuss the publishing roots of the brand all the way through to what led to the creation of the latest addition to the beloved Mr. Men Little Miss cast. From the initial character ideas to the launch, Sanrio will delve into the marketing campaign surrounding the character and discuss the future opportunities that lie ahead for such a relevant icon.
Session delivered by KOCCA
These Japanese brands which boost the licensing market
How significant Anime content is within mass market today?
TOEI Animation Europe and VIZ Media Europe will bring you insights on why Anime licenses generate high interest and settle down as sustainable brands in a crowded market.
For the first time, a case study will be presented on the influence of Anime Entertainment in the licensing market, highlighting its strong anchorage into the pop culture phenomenon, covering all generations.
This event is by invitation only.
Where Licensing Properties, Fashion and Influence Meet
To give the licensing world a look at how properties and consumer products brands are working together to master today’s attention economy, Italy’s Brand Jam has used its seven years of lifestyle licensing coverage as the pretext for a new professional licensing intelligence service.
Encompassing 200+ cases every quarter, the Halo Licensing Survey shows how this new approach to business and brand equity is deeper and more nuanced than many licensing professionals may imagine. The Halo Licensing Survey is the only observatory publication of its kind – exposing who’s dating who, for what purpose, and how their creative offspring performed.
Paolo Lucci and Gavin Brown are bringing to BLE highlights and learnings from the year so far, showing some of the best examples of design, communications and strategic positioning.
For attendees, it’s a chance to get up to date with the sharp end of the business and learn more about licensing’s present and future role in the new world of strategic brand management and community building.
Find out about National Geographic's consumer connection and ambitions to lead a sustainable product message and to educate children with 130 years of scientific knowledge and exploration.
Successful food licensing is the most difficult and provides the toughest negotiations. The investment from big licensees in food is huge. Entertainment properties are notoriously risky for big food companies. You have to earn the right to approach the big boys and through LOL, Team.1888 will demonstrate how to break this down.
Learnings - Category roll out for a brand, understanding food licensing, the journey to food licensing, working alongside the core brand team, how to work with retailers.
This session will feature representatives from the NBA and the International Basketball Federation (FIBA).