Where Licensing Properties, Fashion and Influence Meet
To give the licensing world a look at how properties and consumer products brands are working together to master today’s attention economy, Italy’s Brand Jam has used its seven years of lifestyle licensing coverage as the pretext for a new professional licensing intelligence service.
Encompassing 200+ cases every quarter, the Halo Licensing Survey shows how this new approach to business and brand equity is deeper and more nuanced than many licensing professionals may imagine. The Halo Licensing Survey is the only observatory publication of its kind – exposing who’s dating who, for what purpose, and how their creative offspring performed.
Paolo Lucci and Gavin Brown are bringing to BLE highlights and learnings from the year so far, showing some of the best examples of design, communications and strategic positioning.
For attendees, it’s a chance to get up to date with the sharp end of the business and learn more about licensing’s present and future role in the new world of strategic brand management and community building.