Agenda

All times displayed for Europe/London timezone.

License Global Theatre

Sponsored by:

Introduction to Licensing
09:30 - 10:00
Session
Managing Director
Licensing International UK

Learn the basics of how the business works (including industry terminology), key considerations, and how deals are put together.

Panel - Why you can't afford to ignore the impact of sustainability on licensing
10:15 - 10:45
Session
Director
Bee Licensing Consultancy
Course Leader BA Product Design
Central Saint Martins, University of the Arts
Senior Licensing & Brand Partnerships Manager
BBC Studios
Sustainable Design Leader, BA Product Design, Author of 'Product Design and Sustainability. Strategies, tools and practice'
Central Saint Martins, University of the Arts
Content Editor EMEA
License Global

Moderated by Ben Roberts, Content Editor EMEA, License Global

Innovations in Food & Drinks – how licensing is helping deliver excitement in consumables
11:00 - 11:30
Session
VP Business Development & Marketing
Beanstalk
Consultant
Mind & Business
Co-founder
Pops

Chaired by Louise French, VP Business Development & Marketing, Beanstalk

Character Parade
11:00 - 11:30
Session
Opportunities in Kids licensing
11:45 - 12:15
Session
Director UK Toys
EuroToys

While the licensing market is challenging this year – especially in toys – there are some areas that have done spectacularly well and other areas which have the potential to be much bigger than they currently are. During the session, I want to highlight these and share some European opportunities as well as local UK opportunities. The session is open to everyone, but I would say if your license has a strong appeal for kids 0-14 years or want to know what impact toys has on the total licensed market, then come along!

How can toy licensing recover its sparkle?
12:30 - 13:00
Session
Director of Product Development
VTech Electronics Europe
Publisher & Managing Editor
Toy World
Buying Director
The Entertainer
Senior Vice President, International
Viacom Nickelodeon Consumer Products
Country Director Consumer Products, UK & Ireland
NBCUniversal
Head of Licensing Europe
Moose Toys (Worlds Apart)

An exploration of the ways in which toy licensees and retailers can collaborate with licensors to reinvigorate the licensed toy category.

Moderated by John Baulch

GORMITI WORKING COCKTAIL: THE LEGEND GOES ON
12:30 - 13:30 Stand D183
Session

Come join us in our special Gormiti cocktail at BLE 2019. We are sharing some exciting news about our beloved property and celebrating the great success of the brand all around Europe. Come at Planeta Junior booth – D183 -  for a tasty snack and a drink.  Let the legend continue!

1+1=3 - Strategies for creative effective collaborations
14:00 - 14:30
Session
International Brand Licensing Manager
Perfetti van Melle Group
Executive VP
Peanuts Worldwide

Executives from two top brands give a look at strategies and tactics involved in creating high-performing alliances

Accessible luxury: How can fashion boost the different categories of licensing
14:45 - 15:15
Session
President & Owner
Maurizio Distefano the evolution of Licensing

Fashion designers create amazing collections, consumers desire to have fashion exclusive products with an affordable price positioning. How is it possible to match consumer needs and create value in licensing sales? MDL is the Italian Licensing Agency focusing on Fashion Accessible Luxury licensing out for new fashion brands, developing licenses in different categories with the aim of allowing consumers of different socio-economic classes to possess Accessible Luxury products.

8 Deadly Sins of Licensing
16:15 - 16:45
Seminar

Retail Trends Programme

Why Trends Matter for Licensing
11:00 - 11:45
Session
Founder & CEO
Trend Bible
Senior Trend Strategist
Trend Bible

Join the team from leading Futures Agency Trend Bible, as they share insight into how the world’s best brands use trends to see what’s coming, identify opportunities, act with confidence and stay commercially relevant within the boundaries of licensing.

 

The Future of Retail: Opportunities for sales growth in a tough trading climate
14:00 - 14:30
Session
Strategy and Insight Director
IMRG

The trading climate for retailers is very tough at the moment – and online is far from immune to this sustained downturn. So where is the growth potential, and what do you need to know about maximising sales online? 

Online market overview and current pressures (inc sales split by device / retailer type) 
Sales growth by product category 
Psychology of selling online – why being too strict with brand guidelines can hinder sales