Brands & Lifestyle Theatre

The Brands & Lifestyle Seminar Theatre is positioned within the Brands & Lifestyle zone of the show.

It will be home to a programme of range of presentations, interviews, demonstrations and panel discussions which bring the world of brand, lifestyle and art & design licensing to life. This year features sessions on food & drink, heritage, sport, fashion and corporate brands. All sessions are free to attend and will be available on a first come first serve basis.

All times displayed for Europe/London timezone.

Live Q&A with Nadya Hussain
10:30 - 11:00

TV chef, author and presenter Nadiya Hussain will take part in a live Q&A at Brand Licensing Europe as part of the show’s food and beverage theme for 2018.

Brand Jam: HALO Licensing - Soul food for the five-second generation
12:30 - 13:00
Crescendo Brands
Brand Jam

Where Licensing Properties, Fashion and Influence Meet

To give the licensing world a look at how properties and consumer products brands are working together to master today’s attention economy, Italy’s Brand Jam has used its seven years of lifestyle licensing coverage as the pretext for a new professional licensing intelligence service.

Encompassing 200+ cases every quarter, the Halo Licensing Survey shows how this new approach to business and brand equity is deeper and more nuanced than many licensing professionals may imagine. The Halo Licensing Survey is the only observatory publication of its kind – exposing who’s dating who, for what purpose, and how their creative offspring performed.

Paolo Lucci and Gavin Brown are bringing to BLE highlights and learnings from the year so far, showing some of the best examples of design, communications and strategic positioning.

For attendees, it’s a chance to get up to date with the sharp end of the business and learn more about licensing’s present and future role in the new world of strategic brand management and community building.

National Geographic - Driving a brand with purpose
13:30 - 14:00
Director UK Licensing
National Geographic

Find out about National Geographic's consumer connection and ambitions to lead a sustainable product message and to educate children with 130 years of scientific knowledge and exploration.

Earning the right to approach food licensees
14:30 - 15:00
Retail & Brand Director
The Point. 1888
Managing Director
The Point. 1888

Successful food licensing is the most difficult and provides the toughest negotiations. The investment from big licensees in food is huge. Entertainment properties are notoriously risky for big food companies. You have to earn the right to approach the big boys and through LOL, Team.1888 will demonstrate how to break this down.

Learnings - Category roll out for a brand, understanding food licensing, the journey to food licensing, working alongside the core brand team, how to work with retailers.

Opportunities in basketball licensing
15:30 - 16:00

This session will feature representatives from the NBA and the International Basketball Federation (FIBA).

VIP drinks followed by Exhibitor Party in Brands & Lifestyle Bar
16:00 - 19:00