License Global Theatre

The Licensing Global Theatre will be home to a range of presentations, interviews, demonstrations and panel discussions which bring the world of character, entertainment, brand, lifestyle and art & design licensing to life. This year features sessions on publishing, animation, gaming, eSports, F&B, heritage, fashion and much more. 

All sessions are free to attend and will be available on a first come first serve basis. We recommend arriving at least 10 minutes before the keynote sessions starts to take your seat. 

Sponsored by:

All times displayed for Europe/London timezone.

Preparing for Brexit
09:30 - 10:15

How should a company plan its business, and what steps should it take, in the face of the uncertainty surrounding the implementation of Brexit?

UK book brands: Trends and bestsellers in the Children's and Food & Drink genres
10:30 - 11:00
Book Research Director UK & Ireland
Nielsen Book

Hazel will be talking about the performance of brands among children's books in the UK, those which have seen success in the last few years and how their sales compare to those of some of the most popular Children's authors. The second half of the talk will then look at how sales of food and drink books are impacted by author and celebrity chef brands. In particular, how this has migrated from the days of a few big-name chefs dominating the top of the bestseller lists to the current trend for books on healthy eating catapulting bloggers-turned-authors to million-pound chart success

Character Parade
10:30 - 11:00
Heritage brands: How they evolve to stay relevant while seamlessly weaving stories of the past into the present
11:15 - 11:45
Licensing Designer - Brands
Style Library

This session covers the evolution of heritage brands and their relevance today. As we see a trend for fewer but more meaningful purchases, it’s not just about design but rather, about being authentic and carefully re-crafting originals for now.

Keynote - Story board - the best of British animation
12:00 - 13:00
Aardman Animations
Managing Director
blue-zoo Productions
Content Editor EMEA
License Global
Joint Managing Director
Magic Light Pictures
Acamar Films
Director, Global Consumer Products & TV Distribution

Moderated by: Ben Roberts, Content Editor, EMEA, License Global

12:30 - 13:30 Stand D183

Come join us in our special Gormiti cocktail at BLE 2019. We are sharing some exciting news about our beloved property and celebrating the great success of the brand all around Europe. Come at Planeta Junior booth – D183 -  for a tasty snack and a drink.  Let the legend continue!

Panel - Successfully navigating the changing retail environment
13:15 - 14:00
Head of Buying Childrenswear George
Managing Director
Rubie's UK
Managing Director
Pink Key Licensing
Head of Licensing
Fat Face
Founder & Managing Director
The Point. 1888
General Manager Consumer Products, UK & Ireland
Warner Bros.

Speakers from Asda, Rubie's, Pink Key Licensing, Fat Face, The Point 1888 and Warner Bros will be discussing the changing retail environment. Submit your questions for the panel to answer during the live seminar session here:;jsessionid=MdT-52cHjU...

Moderated by: Richard Pink, Manging Director, Pink Key Licensing

How Brands can succeed in location-based entertainment
14:15 - 14:45
Business Development Manager

With the rising spend on experiences, consumers want new ways to engage with a brand's story and characters through location-based entertainment, whether that's in theme parks to museums exhibits; from pop up experiences, to cruise ships. This session will explore the benefit to brands of going experiential, highlighting case studies across visitor attractions and live events, and cover how licensors can get in on the LBE action.

The increased digitalisation of the kids’ ecosystem and the opportunities and challenges INXP (in-experience purchasing) offers the licensing industry
15:00 - 15:30

Synopsis to be confirmed

Influencers 2.0: What you need to know
15:45 - 16:15
The Social Store

Hear from experts about the role of influencers in the licensing business, and how they can most effectively be deployed in today’s fast-changing brand landscape

Panel – from page to product
16:30 - 17:00
Licensing & Consumer Products Director
Penguin Random House UK
Commercial Brand and Licensing Development Director, Children's Division
License Global Magazine
Digital Editor
Chief Brand Officer
Hearst UK
Head of Film, TV & Publishing

This panel, made up of industry sector experts from across books, comics and magazines will be discussing how licensing works when it leaps off the page and how publishing based properties offer licensees, partners and retailers something different from more traditional forms of IP.

Moderated by James Dohnert