The Licensing Academy

The Licensing Academy is positioned at the back of the Character & Entertainment zone of the show.

It is designed to keep all BLE attendees abreast of key trends affecting the industry across Europe. This year’s programme will be the home to the BLE keynotes, case studies on a range of new TV launches as well as the popular intro to licensing sessions delivered by Kelvyn Gardner, MD of LIMA UK.

All sessions are free to attend and will be available on a first come first serve basis. The intro to licensing sessions and the keynote sessions are always very popular therefore we recommend arriving at least 10 minutes before the session starts to take your seat.

Sponsored by:

All times displayed for Europe/London timezone.

Introduction to Licensing
10:00 - 10:30
Session
Managing Director
LIMA UK
The Invention of Little Miss Inventor
11:00 - 11:30
Session
Marketing & Digital Manager
Sanrio
Senior Licensing Manager
Sanrio

Born on the 8th March 2018 on International Women’s Day, Little Miss Inventor took the media by storm. The team at Sanrio discuss the publishing roots of the brand all the way through to what led to the creation of the latest addition to the beloved Mr. Men Little Miss cast. From the initial character ideas to the launch, Sanrio will delve into the marketing campaign surrounding the character and discuss the future opportunities that lie ahead for such a relevant icon.

Brand Licensing Europe Official Keynote Session 1
12:00 - 12:45
Session
President
Viacom Nickelodeon Consumer Products

Licensors know that owning the best characters and entertainment properties is critical to their success, and a diverse portfolio of properties is a key strategy for the newly formed Viacom Nickelodeon Consumer Products (VNCP) business unit led by Pam Kaufman, President.  

The globally unified consumer products organization gives Viacom a supercharged portfolio of properties with something to offer ‘Every age, Every aisle, Everywhere around the world.’  

The Tuesday, October 9th keynote will feature a fireside chat between Pam Kaufman and Amanda Cioletti, Content Director of License Global. Pam will discuss her insights to the changing retail landscape, why a globally aligned VNCP positions them for success, and where consumer products fits into Viacom’s larger strategy. 

Korean Licensing Showcase
13:30 - 14:15
Session

Session delivered by KOCCA

Anime Pops into the Tops
16:00 - 19:00
Session
Head of Marketing & New Business
TOEI Animation Europe
Brand & Movie Manager
VIZ Media Europe
Chairman
LIMA France
TV Series/Films & Licensing Executive Manager
VIZ Media Europe
EMEA Licensing Senior Manager
TOEI Animation Europe

These Japanese brands which boost the licensing market

How significant Anime content is within mass market today?

TOEI Animation Europe and VIZ Media Europe will bring you insights on why Anime licenses generate high interest and settle down as sustainable brands in a crowded market.

For the first time, a case study will be presented on the influence of Anime Entertainment in the licensing market, highlighting its strong anchorage into the pop culture phenomenon, covering all generations.

Sign up for the session: https://docs.google.com/forms/d/e/1FAIpQLSfU8z5JgIqKSwmsWbje5Dk6Zmyg-wpT...