Christine grew up in Belgium but soon her passion for languages made her move out to Spain after getting a bachelor degree as an interpreter. In Barcelona she took up a master in foreign trade and marketing management in the Esade business school. She started her career in international banking as a relationship manager for Dutch startup companies in Spain. Later she joined the confectionery company Chupa Chups to coordinate the group’s global relations and the first licensing deals of Chupa Chups. Aware of the brand’s potential, she put the international licensing business on track and managed its expansion. Today, as co manager of the division, she sets the overall strategy for the licensing business of Perfetti van Melle and has leveraged what has become a booming licensing business with eight brands. She is also the sweet news whisperer in the licensing industry and loves the challenge of creating a point of difference for the brands in various business cultures around the globe.