Christine Cool

International Brand Licensing Manager
Perfetti van Melle Group

Christine Cool heads up the extension of Perfetti Van Melle's candy brands in global licensing projects. She has coordinated the Chupa Chups licensing  program since its local origin in Spain,  drove the expansion all over the world and later put the international licensing activity of other group brands on track. Today, as co manager of the division, she sets the overall strategy for the licensing business of Perfetti van Melle and has leveraged what has become a booming licensing business with eight brands which is part of the Top 150 Licensor ranking. She is also the sweet news whisperer in the licensing industry and loves the challenge of creating a point of difference for the brands in various business cultures around the globe.