Kelvyn has been involved in the international licensing business for over thirty years. After working successfully with an Italian children’s publisher, Kelvyn and three colleagues started Merlin Publishing in 1989 to market licensed stickers and trading cards. The company grew throughout Europe and in just five years annual sales reached US $80 million. Merlin was the UK’s fastest-growing private company in 1995. Merlin Publishing was sold that same year to the Topps Company for US $50 million.
Since 1998 Kelvyn has worked as a consultant in the licensing industry through his company, Asgard Media. Currently Asgard has significant clients in a variety of merchandise and service disciplines including Yoplait, General Mills and Finsbury Food group. Kelvyn has spoken at conferences in London, Manchester, Frankfurt, Milan, Paris, New York, Dubai, Hong Kong, Seoul, Delhi and Tokyo. He speaks fluent Italian, competent French and Spanish, and basic conversational Japanese. Kelvyn is one of only two people to have received both the Honorary Achievement Award at The Licensing Awards in London and the Outstanding Contribution Award from leading publication Licensing.biz
Since 2006 he has held the mantle of Managing Director of the UK division of Licensing International. A book and television documentary, Stuck on You, about Kelvyn’s licensing career were both produced in the last few years.