Melissa Symonds

Director UK Toys

For the last 10 years Melissa has been indulging her inner-child working for The NPD Group’s UK Toys practice. She’s been able to provide insight and market knowledge to clients while also touching slime, cuddling soft toys, playing frantic card games and building complex construction sets. Over the last 3 years, she has also led the UK Toys team, working with toy manufacturers and licensors across Europe to get behind the numbers and challenge assumptions across the market. Her favourite toy as a child was a She-Ra, Princess of Power doll.