Paolo Lucci

Paolo Lucci
Brand Jam

Paolo Lucci is a marketing, branding and licensing specialist, with a professional experience at Ferrero, Hasbro and The Walt Disney Company Italia. He has been a licensing consultant since 2001 and founded Brand Jam in 2011 as a content and consultancy platform for clients including Ferrari, Luxottica, Ray-Ban, Campari Group and Replay. He is a guest lecturer on brand innovation at SDA Bocconi, Accademia del Lusso and IED Milan, and has published two books: Brand Jam (2010) and Backward & Forward (2018, with Stefano Sacchi).