Paul De'ATH

Course Leader BA Product Design
Central Saint Martins, University of the Arts

Paul De'ATH has 25 years of professional design background experience in both consultancy practice and in-house corporate teams, employing a user centred design process across many business sectors. His roles as design strategist and design leader within Samsung Design Europe and Telefonica Digital, integrated innovation practices with implementation processes in both physical and digital products and services.
Recognising the need for the next generation to redefine the role of design in our changing environments, he took the opportunity to become the Course Leader for Product Design at Central Saint Martins; following in the footsteps of many other lecturers and alumni who have been associated with transformative products.