Sabrina Segalov

Senior Licensing Manager

Sabrina joined the licensing world as an intern at Marvel Entertainment in 2008 and has worked at TLC, The Beano and 20th Century Fox. She is currently the Senior Licensing Manager at Sanrio, managing all categories for the global icon Hello Kitty, British classic Mr Men Little Miss plus newer additions to the Sanrio portfolio including the quirky Gudetama and Aggretsuko. Sabrina enjoys shaping brand strategy and thinking of new ways to extend the brands whilst staying true to their DNA.