Steve Scebelo serves as vice president, licensing and business development for NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association, which has been named LIMA’s Best Sports Licensing Program on multiple
occasions. NFL Players Inc. is the exclusive source to connect partners and their customers directly with all active NFL players, and provides clients with B2B solutions including group player licensing rights, marketing strategy and player engagement. In his role, Scebelo oversees business development, licensing and marketing operations, which includes leading a team responsible for representing the intellectual property for a group of more than 2,000 current NFL players, plus a roster of more than 70 digital, apparel, and hardlines licensees responsible for $1.6B in retail sales.
Scebelo also serves as the president of newly formed REP Worldwide, the first-of-its-kind group player representation business that provides licensing and brand management services to athlete-driven and sports properties. Founding partners of REP Worldwide include the United States Women’s National Team Players Association and Women’s National Basketball Players Association.
Over the course of his career, Scebelo has increased domestic and international merchandise licensing revenues for world-class brands in the sports, consumer products, and media industries, including directing the $500 million North American retail licensing program for The Coca-Cola Company and extensive work in sports licensing via management positions at the NBA, the 1996 Olympic Games, and Major League Baseball.
Prior to joining NFL Players Inc., Scebelo was principal in TM317, a boutique licensing and merchandising agency that served a roster of sports and entertainment properties. He also spent several years as senior vice president of cross-platform marketing at Gemstar-TV Guide, where he led integrated marketing efforts and oversaw consumer engagement and social media initiatives. As senior vice president of merchandise licensing, he grew the TV Guide program from a start-up to a $50 million endeavor for which TV Guide was nominated as LIMA’s Best Corporate Brand License of the Year.