Trudi is the owner of Bee Licensing - a boutique consultancy that connects brands across the licensing landscape, guiding companies through the world of brand licensing and product marketing. She has 15+ years of experience in product marketing and licensing across multiple sectors including golf, footwear and toys across the UK and Europe working at companies that have included Cartamundi, LeapFrog and Callaway Golf. Alongside her consultancy she has a passion for the environment and is part of the ‘Products of Change’ group within the Brand Licensing industry which at its heart has a drive to highlight the vital need to change the way we live and work toward a more sustainable future. She is s regular contributor to Toy News and Total Licensing, commenting on plastic pollution and sustainability issues. Despite being allergic, she is a lover and admirer of bees and wants to have her own hives one day (once she talks her husband around…).