Agenda
The Licensing Academy
Sponsored by:
In 2019, Gutsy Animations in cooperation with Moomin Characters will bring the Moomins to life in the animated family TV drama Moominvalley. The show is created using a cutting edge technique with a unique visual look.
During this session, learn how to create a new visual style and storylines that work for artistic and merchandise purposes, while staying true to the original stories loved by millions of fans.
The Moominvalley creative team includes Creative Director and Executive Producer Marika Makaroff, Oscar®-winning director Steve Box (Wallace & Gromit), BAFTA-winning producer
John Woolley and Emmy®-winning writers Mark Huckerby & Nick Ostler. Voice cast: Kate Winslet, Rosamund Pike (Gone Girl), Richard Ayoade (The IT Crowd) and Warwick Davis
(Harry Potter, Star Wars). Moominvalley will be backed by a worldwide publishing and merchandising program through Bulls Licensing and Rights & Brands.
Session brought to you by Bulls Licensing & Moomins.
Historically, licensing within the Olympic Movement has been mainly managed by the Organising Committees of the Olympic Games in the Host Countries, only.
The IOC has now developed a new Licensing strategy with the mission to create a tangible connection to the Olympic Games and Olympism, through merchandising programmes that are aligned with the Olympic image and enhance brand value and goodwill.
The aim is to strengthen and promote the Olympic brand, not only during the Olympic Games, but between Games as well to engage with consumers all around the world.
This session will present the IOC Licensing strategy and the three core Licensing Programmes, aimed at specific target groups.
Pre-school is one of the most crowded and challenging sectors in the licensing industry. Children develop faster between the ages of six months and five than at any other point in their lives, and the developmental differences between the higher and lower end of this demographic are vast. In contrast, the industry currently tends to present all products, content and brands for children in this age band together as pre-school with little differentiation. Presenting new findings, a panel of leading experts asks whether it’s time to rethink this broad category, providing bigger opportunities for retailers and brand owners that will also benefit consumers.
Chair: Billy Langsworthy, Co-Founder, Mojo Nation Ltd
The biggest adventure of all time returns with the brand new TV series Gormiti, based on the massive phenomenon that sold over 500 million figures around the world. The new 3D CGI action –comedy series will bring back the powerful and epic Gormiti characters. A bunch of unstoppable adventures and humour will engage kids all over the world together with four new heroes and many exciting newcomers to Gormiti's universe.
This event is by invitation only.
BLE Kitchen & Demo Area
Global content creator, producer and distributor, Endemol Shine Group, will be showcasing their rich and diverse portfolio of brands at this year’s BLE, including the most successful cookery television format in the world, MasterChef.
On Wednesday 10th October there will be two live sessions in the BLE Kitchen from two of MasterChef’s top finalists, including this year’s winner Kenny Tutt. The MasterChefs will host mystery box challenges with the audience, where there will be the chance to win mini mystery box gifts.
MasterChef is the most successful cookery television format in the world, having been adapted locally in 52 countries, seen in over 200 countries and watched globally by more than 250 million viewers. The MasterChef brand extends into a range of successful commercial activities across multiple platforms including worldwide publishing, consumer products, live events and global travel experiences.
Produced and distributed by Endemol Shine Group, the record breaking format first launched on British television in 2005 where 38 series have aired to date on the BBC. Originally created by Franc Roddam the format was revived as MasterChef Goes Large in 2005 by Shine TV in the UK.
Brands & Lifestyle Theatre
Together we are stronger. Join industry experts for an informative Q & A on the power of Art and Design. Sarah Lawrence (This is Iris) & Jehane Boden Spiers (Jehane Ltd) are both business entrepreneurs who personally run their own licensing agencies. Collectively promoting and raising the profile of Art & Design, Sarah and Jehane are joining forces with guest licensees for an insightful discussion seminar at BLE 2018. What is the power and value of the individual artist in the licensing industry? How do licensees apply Art & Design within their programmes to achieve successful outcomes? Why is it so vital to give recognition to a relatively niche A & D footprint in the wider environment of brand licensing? Sarah & Jehane reflect on the bigger picture, endorsing the importance and value of the individual artist.
The combination of a licence and a promotion ( or any kind of marketing activity) has been going on for decades, but ensuring that each partner gets the value they are looking for from the activity is always a source of debate. The Q&A session will explore this with a Chairman and 5 panellists highly experienced in developing licensed marketing campaigns.
They’ll explore their own activity as well as other favourites they have seen in the market and take questions from the floor designed to address the question - what is the value from licensed marketing activity and how do you maximise it.
Chair:
Richard Pink, MD, Pink Key Licensing
The panel will focus on existing food programmes from both Chupa Chups and Diageo with a question and answer session at the end, led by Serena Sibbald. The panel will explore what needs to be put into place to secure licensees, together with mechanisms for ongoing licensee and retail support. Real life case studies will be discussed from the Brand Owners own experience, together with a look at future priorities and trends.
Moderator: Serena Sibbald, VP Brand Development, Beanstalk
20 years of success stories in lifestyle with Chupa Chups
Recent diversification of Chupa Chups' brands in F&B licensing
Growing the model with other brands
Chair: Kelvyn Gardner, Managing Director, LIMA UK