All times displayed for Europe/London timezone.

The Licensing Academy

Sponsored by:

Introduction to Licensing
10:00 - 10:30
Managing Director
The Moominvalley Animation Series - creating a brand new take on a beloved heritage brand
11:00 - 11:45
Chairman and Creative Director
Moomin Characters Ltd
Executive Producer
Gutsy Animations
Moomim Characters Ltd

In 2019, Gutsy Animations in cooperation with Moomin Characters will bring the Moomins to life in the animated family TV drama Moominvalley. The show is created using a cutting edge technique with a unique visual look.

During this session, learn how to create a new visual style and storylines that work for artistic and merchandise purposes, while staying true to the original stories loved by millions of fans.

The Moominvalley creative team includes Creative Director and Executive Producer Marika Makaroff, Oscar®-winning director Steve Box (Wallace & Gromit), BAFTA-winning producer
John Woolley and Emmy®-winning writers Mark Huckerby & Nick Ostler. Voice cast: Kate Winslet, Rosamund Pike (Gone Girl), Richard Ayoade (The IT Crowd) and Warwick Davis
(Harry Potter, Star Wars). Moominvalley will be backed by a worldwide publishing and merchandising program through Bulls Licensing and Rights & Brands.

Session brought to you by Bulls Licensing & Moomins.

Brand Licensing Europe Official Keynote Session 2 - The Olympic Global Licensing Strategy - The IOC new approach to licensing
12:00 - 12:45
Vice President of Commercial Integration
IOC Television & Marketing Services
Brand Director
Global Licensing Group, UBM

Historically, licensing within the Olympic Movement has been mainly managed by the Organising Committees of the Olympic Games in the Host Countries, only.

The IOC has now developed a new Licensing strategy with the mission to create a tangible connection to the Olympic Games and Olympism, through merchandising programmes that are aligned with the Olympic image and enhance brand value and goodwill.

The aim is to strengthen and promote the Olympic brand, not only during the Olympic Games, but between Games as well to engage with consumers all around the world.

This session will present the IOC Licensing strategy and the three core Licensing Programmes, aimed at specific target groups.

Moderated by: Steven Ekstract, Brand Director, Global Licensing Group, UBM

Redefining Preschool
13:00 - 13:30
Fundamentally Children
Director Global Brand Management
DHX Brands
Commercial Director
DHX Brands

Pre-school is one of the most crowded and challenging sectors in the licensing industry. Children develop faster between the ages of six months and five than at any other point in their lives, and the developmental differences between the higher and lower end of this demographic are vast. In contrast, the industry currently tends to present all products, content and brands for children in this age band together as pre-school with little differentiation. Presenting new findings, a panel of leading experts asks whether it’s time to rethink this broad category, providing bigger opportunities for retailers and brand owners that will also benefit consumers.

Playing with Brands - Panel Discussion - Mojo Nation
14:00 - 14:40
FUSE London
Head of Development
Modiphius Entertainment
Mojo Nation Ltd
Making Things Studio
Product Development Manager
Golden Bear

Chair: Billy Langsworthy, Co-Founder, Mojo Nation Ltd

GORMITI: The global phenomenon is back
15:00 - 16:45

The biggest adventure of all time returns with the brand new TV series Gormiti, based on the massive phenomenon that sold over 500 million figures around the world. The new 3D CGI action –comedy series will bring back the powerful and epic Gormiti characters. A bunch of unstoppable adventures and humour will engage kids all over the world together with four new heroes and many exciting newcomers to Gormiti's universe.

This event is by invitation only.

BLE Kitchen & Demo Area

MasterChef Live Demonstration 1 at BLE
11:00 - 12:00
2014 Winner
MasterChef UK
2018 Winner
MasterChef UK

Global content creator, producer and distributor, Endemol Shine Group, will be showcasing their rich and diverse portfolio of brands at this year’s BLE, including the most successful cookery television format in the world, MasterChef.

On Wednesday 10th October there will be two live sessions in the BLE Kitchen from two of MasterChef’s top finalists, including this year’s winner Kenny Tutt. The MasterChefs will host mystery box challenges with the audience, where there will be the chance to win mini mystery box gifts. 

MasterChef is the most successful cookery television format in the world, having been adapted locally in 52 countries, seen in over 200 countries and watched globally by more than 250 million viewers. The MasterChef brand extends into a range of successful commercial activities across multiple platforms including worldwide publishing, consumer products, live events and global travel experiences.

Produced and distributed by Endemol Shine Group, the record breaking format first launched on British television in 2005 where 38 series have aired to date on the BBC. Originally created by Franc Roddam the format was revived as MasterChef Goes Large in 2005 by Shine TV in the UK.

MasterChef Live Demonstration 2 at BLE
15:00 - 16:00
2014 Winner
MasterChef UK
2018 Winner
MasterChef UK

Brands & Lifestyle Theatre

Art & Design Q&A: The Power of Us
11:30 - 12:00
This is Iris
Creative Director
Paper Rose
Head of Licensing & Product Development, Publisher
Half Moon Bay, Ice House Books

Together we are stronger. Join industry experts for an informative Q & A on the power of Art and Design. Sarah Lawrence (This is Iris) & Jehane Boden Spiers (Jehane Ltd) are both business entrepreneurs who personally run their own licensing agencies. Collectively promoting and raising the profile of Art & Design, Sarah and Jehane are joining forces with guest licensees for an insightful discussion seminar at BLE 2018. What is the power and value of the individual artist in the licensing industry? How do licensees apply Art & Design within their programmes to achieve successful outcomes? Why is it so vital to give recognition to a relatively niche A & D footprint in the wider environment of brand licensing? Sarah & Jehane reflect on the bigger picture, endorsing the importance and value of the individual artist.

Panel discussion: Driving value from promotional licensing
12:30 - 13:15
Born Licensing
Head of Aardman Rights & Brand Development
Aardman Animations
Hargreaves Entertainment Group
Planning Partner
Managing Director
Pink Key Licensing
Lime Communications

The combination of a licence and a promotion ( or any kind of marketing activity) has been going on for decades, but ensuring that each partner gets the value they are looking for from the activity is always a source of debate. The Q&A session will explore this with a Chairman and 5 panellists highly experienced in developing licensed marketing campaigns.

They’ll explore their own activity as well as other favourites they have seen in the market and take questions from the floor designed to address the question - what is the value from licensed marketing activity and how do you maximise it.

Richard Pink, MD, Pink Key Licensing

Panel Discussion: How to build a successful food licensing programme
13:30 - 14:00
Licensing Manager
Perfetti Van Melle
Senior Brand Licensing Manager
VP Brand Development

The panel will focus on existing food programmes from both Chupa Chups and Diageo with a question and answer session at the end, led by Serena Sibbald. The panel will explore what needs to be put into place to secure licensees, together with mechanisms for ongoing licensee and retail support.  Real life case studies will be discussed from the Brand Owners own experience, together with a look at future priorities and trends. 

Moderator: Serena Sibbald, VP Brand Development, Beanstalk

How to keep innovating with F&B brands in licensing
14:30 - 15:00
Licensing Manager
Perfetti Van Melle
Licensing Manager
Perfetti Van Melle

20 years of success stories in lifestyle with Chupa Chups
Recent diversification of Chupa Chups' brands in F&B licensing
Growing the model with other brands

Panel discussion: Opportunities in sports licensing
15:30 - 16:15
Head of Retail and Licensing
The Open at the R&A
Managing Director
Licensing Manager
French Tennis Federation
VP of Licensing and Business Development

Chair: Kelvyn Gardner, Managing Director, LIMA UK