Agenda

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The Licensing Academy

Sponsored by:

Licensing Overseas - LIMA's three-step guide to doing business internationally
10:00 - 10:45
Session
Managing Director
LIMA UK
LIMA India
LIMA Germany
Chairman
LIMA France
LIMA China

Join Kelvyn Gardner, Managing Director, LIMA UK and other LIMA Chapter Heads from around the world.

Fireside Chat with Tech Will Save Us CEO, Bethany Koby
11:00 - 11:45
Session
Co-Founder & CEO
Tech Will Save Us
Co-Founder
Mojo Nation Ltd

Having recently launched the firm’s first licensed product in the form of its Avengers Electro Hero Kit, Tech Will Save Us CEO Bethany Koby sits down with Mojo Nation's Billy Langsworthy, to talk about the company's debut in the world of licensing and her passion for shaping a brighter future for kids by empowering them to create with - rather than be fearful of - technology.

Pioneers and Mercenaries: Hiring YouTubers to reshape the attention war
12:00 - 12:30
Session
COO/ Lead Business Director
Sylphe
CEO
Sylphe

The attention war is getting harsher than ever. In this fierce competitive battle for eyeballs, the peculiar and unexpected fashion of an attention-grabbing strategy trumps conventional marketing tactics. The YouTubers lie at the crossroad of new media consumption modes, with their influence leverage reaching new heights. In this conference, we will cover how working with these 21st century pioneers can be a great move to build a creative guerilla marketing strategy and lead your troops to many victories.

Brands & Lifestyle Theatre

The rapid growth in social media influencers and the new opportunities in licensing
10:30 - 11:00
Seminar
Founder and CEO
The Social Store

In today’s digital world there has been a rapid growth in the prominence and influence of social media talent
and ‘influencers’. The leading stars in this space are not just building a huge audience online, but their own
personal brands. Ian Shepherd presents an introduction to the most notable talent, the core demographics
that they appeal to, and the immediate opportunities that exist for licensees. He also details how to measure
‘influence’, shares some recent case studies, and highlights some of the pitfalls of influencer marketing.

Repositioning an icon - the Hello Kitty Gang
11:30 - 12:00
Session
Senior Marketing Manager
Sanrio
Marketing Executive
Sanrio
License This! Finale
12:30 - 14:00
Session
Animals!
Gail Grisham - Dolls Truth
The Real Monster Show
The Real Monster Show

BLE Kitchen & Demo Area

Brotmeister Demonstration
11:00 - 13:00
Session

Georgian bakery brand, Brotmeister will be demoing how they make their famous bread throughout lunchtime and early afternoon.