Join Kelvyn Gardner, Managing Director, LIMA UK and other LIMA Chapter Heads from around the world.
Having recently launched the firm’s first licensed product in the form of its Avengers Electro Hero Kit, Tech Will Save Us CEO Bethany Koby sits down with Mojo Nation's Billy Langsworthy, to talk about the company's debut in the world of licensing and her passion for shaping a brighter future for kids by empowering them to create with - rather than be fearful of - technology.
The attention war is getting harsher than ever. In this fierce competitive battle for eyeballs, the peculiar and unexpected fashion of an attention-grabbing strategy trumps conventional marketing tactics. The YouTubers lie at the crossroad of new media consumption modes, with their influence leverage reaching new heights. In this conference, we will cover how working with these 21st century pioneers can be a great move to build a creative guerilla marketing strategy and lead your troops to many victories.
In today’s digital world there has been a rapid growth in the prominence and influence of social media talent
and ‘influencers’. The leading stars in this space are not just building a huge audience online, but their own
personal brands. Ian Shepherd presents an introduction to the most notable talent, the core demographics
that they appeal to, and the immediate opportunities that exist for licensees. He also details how to measure
‘influence’, shares some recent case studies, and highlights some of the pitfalls of influencer marketing.
Georgian bakery brand, Brotmeister will be demoing how they make their famous bread throughout lunchtime and early afternoon.