Brand Licensing for Animation
Why Brand Licensing?
With animation properties offering a more evergreen, unique proposition vs the larger movie franchises, it's no surprise that more and more licensees and retailers are turning to animation to extend their product ranges.
The industry is worth $280bn and is breaking records every year with Masha and the Bear holding a new Guiness World Record as the most watched animated movie on Youtube with over three billion hits. Brand Licensing enables both independent and large animation houses to grow their audiences as well as generate new revenue streams as they capitalise on an eager fan base.
Brand Licensing Handbook
The guide to brand licensing covers everything from key terminology to industry size, and includes case studies to hep you better understand the $280.3bn industry.
Special Report: Anime
What used to be a niche market is burgeoning into a worldwide sensation, with consumers of every age seeking out merchandise based on their favorite anime brands.
Case Study: Mickey Mouse
From his beginnings in "Steamboat Willie" to high fashion collaborations, Mickey Mouse has come a long way in 90 years and has become an indelible piece of popular culture.
Animation at Brand Licensing Europe 2019
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe took multiple initiatives to reflect the growing opportunies available to animators, including:
- An Animation Pavilion to help introduce new companies to the licensing industry
- A keynote on the breadth of the animation industry and the potential available
- Matchmaking service for exhibitors to generate better ROI from the show
Why visit BLE?
Discover more than 260 brand owners and agents representing 2,500+ properties at Brand Licensing Europe.
What's on at BLE?
Explore the live activations, installations and features that took place in 2019.
Travel & Hotels
Start planning your trip to BLE with our Travel Centre and take advantage of our hotel discounts and more!
Recent Animation Examples in the News: