Why Brand Licensing?
The art and design saw the largest growth of retail sales from licensed merchandise across the entire licensing industry in 2017, growing 39.4% from $1.78bn to $2.48bn. Brand licensing offers a huge opportunity for artists, illustrators, image galleries and photographers to generate new revenue streams.
Art and design licensed products also offer retailers and manufacturers access to unique patterns, prints and designs that can create exclusive product ranges across many categories from stationery to homewares and apparel.
Brand Licensing Handbook
The guide to brand licensing covers everything from key terminology to industry size, and includes case studies to hep you better understand the $271bn industry.
The License This! competition is aimed at unlicensed brands, properties and creative assests ready for brand licensing to help them secure new deals.
Learn Brand Licensing
Find out more about Brand Licensing, including a range of guides, case studies, special reports and more, to help you discover what brand licensing can do for you.
Art & Design at Brand Licensing Europe
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be taking multiple initiatives to reflect the growing opportunies available to artists and designers, including:
- Art & Design Zone to help introduce new companies to the licensing industry
- Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to grow your business
- Live content at the the show to educate retailers and manufacturers on the benefits of working with art and design companies
FInd out about the benefits of showcasing your brand to 7,800+ licensing professionals at Europe's leading licensing event.
2019 Show Brochure
Find out more about Europe's leading licensing event, the visitor profile, features and more in the official show brochure.
Speak to the Team
Request a call from the BLE team to find out how you could showcase your publishing brand at Europe's leading licensing event.