Why Brand Licensing
In 2017, retail sales from the licensing of corporate brands grew 2.1% to $55.77bn. Brand licensing offers a plethora of opportunities for these brands to capitalise on their existing brand equity and drive new revenue streams by entering new retail categories and geographical territories.
A Pringles pencil case, Guinness sausages, Febreze insoles or a BLACK+DECKER high pressure washer, these are all examples of how corporate brands have created licensed product lines to extend their brand's reach and attract new customers.
Taking advantage of the many loyal customers and fans already purchasing the original products manufactured by these corporate brands, additional licensed ranges also offer risk-free opportunties for retailers looking for new products to sell in-store and online.
Brand Licensing Handbook
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $271bn industry.
Case Study: CAA-GBG
The story of how CAA-GBG became the world's largest brand management company and licensing agency, its impact on the licensing sector and its potential for growth.
Case Study: Goodyear
Although the brand is best known for racing, Goodyear now has its hand in footwear, apparel and other licensed consumer product categories.
Corporate Brands at Brand Licensing Europe 2019
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be helping to reflect the growing opportunities available to corporate brands, including:
- Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to grow your business
- Live content at the the show to educate retailers and manufacturers on the benefits of working with corporate brands
"For us BLE is both the highlight and the official start of the licensing year. BLE has been a phenomenal event for our company and we are proud to be exihibiting for our third year in 2019." Will Stewart, Managing Director, The Point.1888
FInd out about the benefits of showcasing your brand to 7,800+ licensing professionals at Europe's leading licensing event.
2019 Show Brochure
Find out more about Europe's leading licensing event, the visitor profile, features and more in the official show brochure.
Speak to the Team
Request a call from the BLE team to find out how you could showcase your publishing brand at Europe's leading licensing event.