Brand Licensing for Corporate Brands

Why Brand Licensing?

In 2017, retail sales from the licensing of corporate brands grew 2.1% to $55.77bn. Brand licensing offers a plethora of opportunities for these brands to capitalise on their existing brand equity and drive new revenue streams by entering new retail categories and geographical territories.

A Pringles pencil case, Guinness sausages, Febreze insoles or a BLACK+DECKER high pressure washer, these are all examples of how corporate brands have created licensed product lines to extend their brand's reach and attract new customers.

Taking advantage of the many loyal customers and fans already purchasing the original products manufactured by these corporate brands, additional licensed ranges also offer risk-free opportunties for retailers looking for new products to sell in-store and online.

Brand Licensing Europe, Corporate Brands
Brand licensing Handbook cover

Brand Licensing Handbook

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.

CAAGBG Brand Licensing Case Study

Case Study: CAA-GBG

The story of how CAA-GBG became the world's largest brand management company and licensing agency, its impact on the licensing sector and its potential for growth.

Brand Licensing Europe, Goodyear Case Study

Case Study: Goodyear

Although the brand is best known for racing, Goodyear now has its hand in footwear, apparel and other licensed consumer product categories.

Corporate Brands at Brand Licensing Europe 2019

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe helped to reflect the growing opportunities available to corporate brands, including:

  • Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to grow your business
  • Live content at the the show to educate retailers and manufacturers on the benefits of working with corporate brands

"For us BLE is both the highlight and the official start of the licensing year.  BLE has been a phenomenal event for our company and we are proud to be exihibiting for our third year in 2019." Will Stewart, Managing Director, The Point.1888

Corporate Brands at Brand Licensing Europe
Brands represented at Brand Licensing Europe
Why Visit BLE?

Why visit BLE?

Discover more than 260 brand owners and agents representing 2,500+ properties at Brand Licensing Europe.

What's on at BLE 2019? | Brand Licensing Europe

What's on at BLE?

Explore the live activations, installations and features that took place in 2019.

Travel & Hotels | Brand Licensing Europe

Travel & Hotels

Start planning your trip to BLE with our Travel Centre and take advantage of our hotel discounts and more!

Recent Corporate Brand partnership Examples in the news: