Why Brand Licensing?
Retail sales for Heritage and Non-Profit licensed products grew 21.5% to $1.2bn in 2017.
Brand licensing offers these companies a way to secure vital additional revenue streams through the sales of licensed merchandise, all while increasing awareness for their brand. It also offers exposure to both high street and online retailers where heritage and non-profit brands wouldn’t otherwise have a presence. It’s no surprise that more and more companies are taking part, including The National Gallery, The Van Gogh Museum, The Imperial War Museum, The V&A, RSCPA and many others.
Brand Licensing Handbook
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $271bn industry.
Case Study: V&A Museum
Discover how the Victoria & Albert Museum is making waves in the industry with recent high profile collaborations, including Oasis and Clarks, in this exclusive case study.
European Licensing Report
Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global.
Heritage and Non Profit at Brand Licensing Europe
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be taking multiple initiatives to reflect the growing opportunities available to heritage and non profit brands, including:
- Live content at the show to help educate retailers and manufacturers on why they should consider heritage and non profit when considering new brands to work with
- Matchmaking service for exhibitors to generate better ROI from the show
FInd out about the benefits of showcasing your brand to 7,800+ licensing professionals at Europe's leading licensing event.
2019 Show Brochure
Find out more about Europe's leading licensing event, the visitor profile, features and more in the official show brochure.
Speak to the Team
Request a call from the BLE team to find out how you could showcase your publishing brand at Europe's leading licensing event.