Brand Licensing for Heritage and Non Profits
Why Brand Licensing?
Retail sales for Heritage and Non-Profit licensed products grew 21.5% to $1.2bn in 2017.
Brand licensing offers these companies a way to secure vital additional revenue streams through the sales of licensed merchandise, all while increasing awareness for their brand. It also offers exposure to both high street and online retailers where heritage and non-profit brands wouldn’t otherwise have a presence. It’s no surprise that more and more companies are taking part, including The National Gallery, The Van Gogh Museum, The Imperial War Museum, The V&A, RSCPA and many others.
Brand Licensing Handbook
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
Heritage Licensing Special Report
Gain an introduction to the heritage licensing sector worth more than $1.17bn with case studies from leading brands such as RHS, V&A, British Museum and more.
European Licensing Report
Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global.
Heritage and Non Profit at Brand Licensing Europe
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products.
Brand Licensing Europe 2019 took multiple initiatives to reflect the growing opportunities available to heritage and non-profit brands, including a brand new activation, 'HERITAGE x INTERIORS'. The feature showcased the prestigious licensing programmes of four heritage brands, focusing on their extension into luxury interiors - with displays from The Natural History Museum, Van Gogh Museum, V&A and Style Library (with Morris & Co.).
Why visit BLE?
Discover more than 260 brand owners and agents representing 2,500+ properties at Brand Licensing Europe.
What's on at BLE?
Explore the live activations, installations and features that took place in 2019.
Travel & Hotels
Start planning your trip to BLE with our Travel Centre and take advantage of our hotel discounts and more!
Recent Heritage and Non Profit Examples in the News: