Brand Licensing for Publishers
Why brand licensing?
In 2017, retail sales for publishing licensing products grew 5.3% to $18.4bn. This ranges from magazines to newspapers to books and reflects the huge opportunity for publishing brands to license their property.
With the rising demand for nostalgia brands over the past few years and the ability for books to cross generations, brand licensing allows you to extend your IP into new product categories, territories and audiences and increase your brand exposure into consumers' day-to-day lives, whether you are an individual author or a big publishing house.
Brand Licensing Handbook
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $271bn industry.
Penguin: A case study
Find out how Penguin Random House license their household properties such as Peter Rabbit, The Snowman, Spot the Dog and more in this exclusive case study.
Licensing beyond the lede
Find out how publishers and magazines are staying current and evolving to meet changing customer behaviour, and the role that brand licensing is playing in the mix.
Publishing at Brand Licensing Europe 2019
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be taking multiple initiatives to reflect the growing opportunities available to publishers, including:
- A Publishing Pavilion to help smaller publishers, or publishers new to licensing, enter the brand licensing industry with an affordable space on the show floor
- Beyond the Book Activation to celebrate publishing's role in licensing, it will showcase success stories that have originated from publishing IP over the years - Find out more
- Live content at the show to help educate retailers and manufacturers on why they should consider publishing properties when considering new brands to work with
"BLE is the most important date in our licensing calendar. As well as signing deals from the show, it’s also been a kick-off point for new conversations that lead to long-term partnerships. Last year the Matchmaking Service connected us with some great new contacts, particularly in the international space. We met more licensees from Asia, where many of our brands resonate particularly strongly." Susan Bolsover, Licensing and Consumer Product Director, Penguin Ventures
FInd out about the benefits of showcasing your brand to 7,800+ licensing professionals at Europe's leading licensing event
2019 Show Brochure
Find out more about Europe's leading licensing event, the visitor profile, features and more in the official show brochure.
Speak to the team
Request a call from the BLE team to find out how you could showcase your publishing brand at Europe's leading licensing event.
Recent publishing partnership examples in the news: