Brand Licensing for Sports


Retail sales from licensed sports merchandise grew 4.9% to $26.5 billion in 2017. 

With globally recognised brands and passionate fanbases, brand licensing offers sports clubs, tournaments and associations the perfect opportunity to use licensed product ranges to drive incremental revenue streams, enter new geographical territories and attract new fans. 

Licensed partnerships offer cross-sector opportunies, from accessories to homewares, apparel to stationery with recent examples including Puma and Maybelline's beauty range and Ascot & Radley bags

Brand Licensing, New York Yankees Water
Brand licensing Handbook cover


The guide to brand licensing covers everything from key terminology to industry size, and includes case studies to hep you better understand the $280.3bn industry.

Sports Licensing in Europe, Brand Licensing Europe


Discover how some of the world's biggest sports franchises such as Juventus, NFL and Real Madrid are using licensing to grow their business into new markets.

European Licensing Report, Brand Licensing Europe


Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global. 

Sports at Brand Licensing Europe

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. The sports industry now represents 10% of global retail sales for licensed merchandise. At Brand Licensing Europe, the Sports Pavilion provides sports brands an opportunity to tap into the lucrative licensing industry in a dedicated space that attracts 1,800+ retailers and manufacturers interested in sports properties.

"We met with many partners, including many new prospects, which all contributed to the good result we got from the event and made it potentially one of the most successful shows in the calendar for Brands and Clubs like ours." Luca Montesion, Licensing Manager, Juventus

Football Club Licensing
Sports Brands exhibiting at Brand Licensing Europe
Why Visit BLE?


Discover more than 260 brand owners and agents representing 2,500+ properties at Brand Licensing Europe.

What's on at BLE 2019? | Brand Licensing Europe

What's on at BLE?

Explore the live activations, installations and features that took place in 2019.

Travel & Hotels | Brand Licensing Europe

Travel & Hotels

Start planning your trip to BLE with our Travel Centre and take advantage of our hotel discounts and more!

Recent Sports Partnership Examples in the News: