Brand Licensing for Toys

Why Brand Licensing?

Sales of licensed toys reached $36.1 billion at retail, growing 3% from the previous year. For many retailers, branded toys and consumer products offer a competitive advantage in the ever-challenging retail landscape and help to protect their bottom line.

In 2018, three of the UK's best-selling toys were licensed including Harry Potter, Fortnite and Paw Patrol. Other major sellers included L.O.L Surprise and Hatchimals who started as toys but have since expanded into apparel, accessories or homeware thanks to a successful licensing programme

Licensed Toys at Brand Licensing Europe
Brand licensing Handbook cover

Brand Licensing Handbook

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.

Brand Licensing Europe, Mattel Case Study

Case Study: Mattel

Find out how Mattel has boosted their bottom line by keeping up with kids' trends and ensuring that consumer experience remains at the core of their business strategy.

Brand Licensing Special Report Collectibles

Report: Collectibles

Collectibles are everywhere these days, and consumers of all ages are not only looking to expand their collections through figures, but with licensed merchandise

Toys at Brand Licensing Europe 2019

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe helped to reflect the growing opportunities available to toy brands, including:

  • Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to improve your ROI
  • Live content at the the show to educate retailers and manufacturers on the benefits of working with toy brands
Toy brands at Brand Licensing Europe
Toy Properties at Brand Licensing Europe
Why Visit BLE?

Why visit BLE?

Discover more than 260 brand owners and agents representing 2,500+ properties at Brand Licensing Europe.

What's on at BLE 2019? | Brand Licensing Europe

What's on at BLE?

Explore the live activations, installations and features that took place in 2019.

Travel & Hotels | Brand Licensing Europe

Travel & Hotels

Start planning your trip to BLE with our Travel Centre and take advantage of our hotel discounts and more!

Recent Toy Examples in the News: