Why Brand Licensing?
Sales of licensed toys reached $36.1 billion at retail, growing 3% from the previous year. For many retailers, branded toys and consumer products offer a competitive advantage in the ever-challenging retail landscape and help to protect their bottom line.
In 2018, three of the UK's best-selling toys were licensed including Harry Potter, Fortnite and Paw Patrol. Other major sellers included L.O.L Surprise and Hatchimals who started as toys but have since expanded into apparel, accessories or homeware thanks to a successful licensing programme
Brand Licensing Handbook
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $271bn industry.
Case Study: Mattel
Find out how Mattel has boosted their bottom line by keeping up with kids' trends and ensuring that consumer experience remains at the core of their business strategy.
Collectibles are everywhere these days, and consumers of all ages are not only looking to expand their collections through figures, but with licensed merchandise
Toys at Brand Licensing Europe 2019
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be helping to reflect the growing opportunities available to toy brands, including:
- Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to improve your ROI
- Live content at the the show to educate retailers and manufacturers on the benefits of working with toy brands
FInd out about the benefits of showcasing your brand to 7,800+ licensing professionals at Europe's leading licensing event.
2019 Show Brochure
Find out more about Europe's leading licensing event, the visitor profile, features and more in the official show brochure.
Speak to the team
Request a call from the BLE team to find out how you could showcase your publishing brand at Europe's leading licensing event.