Brand Licensing for Toys

Why Brand Licensing?

Sales of licensed toys reached $36.1 billion at retail, growing 3% from the previous year. For many retailers, branded toys and consumer products offer a competitive advantage in the ever-challenging retail landscape and help to protect their bottom line.

In 2018, three of the UK's best-selling toys were licensed including Harry Potter, Fortnite and Paw Patrol. Other major sellers included L.O.L Surprise and Hatchimals who started as toys but have since expanded into apparel, accessories or homeware thanks to a successful licensing programme

Licensed Toys at Brand Licensing Europe
Brand licensing Handbook cover

Brand Licensing Handbook

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $271bn industry.

Brand Licensing Europe, Mattel Case Study

Case Study: Mattel

Find out how Mattel has boosted their bottom line by keeping up with kids' trends and ensuring that consumer experience remains at the core of their business strategy.

Brand Licensing Special Report Collectibles

Report: Collectibles

Collectibles are everywhere these days, and consumers of all ages are not only looking to expand their collections through figures, but with licensed merchandise

Toys at Brand Licensing Europe 2019

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be helping to reflect the growing opportunities available to toy brands, including:

  • Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to improve your ROI
  • Live content at the the show to educate retailers and manufacturers on the benefits of working with toy brands
Toy brands at Brand Licensing Europe
Toy Properties at Brand Licensing Europe

Why Exhibit?

FInd out about the benefits of showcasing your brand to 7,800+ licensing professionals at Europe's leading licensing event.

2019 Show Brochure

Find out more about Europe's leading licensing event, the visitor profile, features and more in the official show brochure.

Speak to the team

Request a call from the BLE team to find out how you could showcase your publishing brand at Europe's leading licensing event. 

Recent Toy Examples in the News: