Case studies & Reports

Key reports and insights from across the licensing industry

Licensed merchandise generated $280.3bn in global retail sales in 2019 from manufacturers and retailers leveraging well-known brands to develop their product ranges. Find out about the benefits of licensing and brand extension, and how to get involved thanks to our exclusive content below produced in partnership with License Global.  You will find guides, reports, examples, case studies and more.


Brand Licensing Handbook


Your essential guide to the $280.3bn licensing industry, covering everything from trends to case studies from brands including the V&A, Sainsbury's, Ghostbusters & more!

Licensing Contract Explained


This free download covers the key terms of the licensing contract, from the benefits of direct-to-retail vs. triangle sourcing, to the meaning of audit rights and sell-off periods.

Top Tips to a Licensing Conversation


Find out the key questions to ask a brand owner - and the questions that they might ask you - in this ‘Top Tips To Having A Productive Licensing Conversation.’

Trends & Insights - The European licensing market

Europe Report

Licensing trends across Europe

Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global. 

State of the High Street

State of the UK Highstreet

This report takes a look at the latest developments in the British high street. As the retail sector changes worldwide, how is economic pressure and technological innovation having a larger effect in the UK?

Retailers defying the high street decline

Licensing at retail examples

Six examples of retailers who have successfully used brand licensing as a way of defying the high street decline. Find out how Zara or JoJo Maman Bebe created a unique range and in-store experience with brand licensing.

Sports Report

Sports licensing in Europe

Sports licensing is big business. Global retail sales totalled more than $25 billion in 2016, and the figure is showing no signs of slowing as the world’s biggest sports franchises continue to grow.

Brand licensing case studies and examples

'Beyond the Book' Special Report | Brand Licensing Europe

'Beyond the Book' Special Report

Gain insight into the $18.3bn business of licensed publishing with our 'Beyond the Book' Special Report, featuring case studies from leading brands and further research from Nielsen Book.

Heritage Licensing Special Report

Heritage Licensing Special Report

Get an introduction to the heritage licensing sector worth more than $1.17bn with our Special Report, including case studies from leading brands such as RHS, V&A and more.


Toys Licensing with Mattel

Find out how Mattel has expanded their business to keep up with what kids today want, and ensure that consumer experience remains at the core of their business strategy.

Food and Beverage

Food & Beverage Licensing

Find out about the $15.6 billion food & beverage manufacturing sector and the myriad of opportunities this could offer your business in this exclusive reportl.