Case studies & Reports

Key reports and insights from across the licensing industry

Licensed merchandise generated $271.6bn in global retail sales in 2017 from manufacturers and retailers leveraging well-known brands to develop their product ranges. Find out about the benefits of licensing and brand extension, and how to get involved thanks to our exclusive content below produced in partnership with License Global.  You will find guides, reports, examples, case studies and more.

GUIDES TO THE BRAND LICENSING INDUSTRY

Brand Licensing Handbook

BRAND LICENSING HANDBOOK

Your essential guide to the $271.6bn licensing industry, covering everything from trends to case studies from brands including the V&A, Sainsbury's, Ghostbusters & more!

Licensing Contract Explained

LICENSING CONTRACT EXPLAINED

This free download covers the key terms of the licensing contract, from the benefits of direct-to-retail vs. triangle sourcing, to the meaning of audit rights and sell-off periods.

Top Tips to a Licensing Conversation

TIPS TO A LICENSING CONVERSATION

Find out the key questions to ask a brand owner - and the questions that they might ask you - in this ‘Top Tips To Having A Productive Licensing Conversation.’

Trends & Insights - The European licensing market

Europe Report

Licensing trends across Europe

Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global. 

State of the High Street

State of the UK Highstreet

This report takes a look at the latest developments in the British high street. As the retail sector changes worldwide, how is economic pressure and technological innovation having a larger effect in the UK?

Retailers defying the high street decline

Licensing at retail examples

Six examples of retailers who have successfully used brand licensing as a way of defying the high street decline. Find out how Zara or JoJo Maman Bebe created a unique range and in-store experience with brand licensing.

Sports Report

Sports licensing in Europe

Sports licensing is big business. Global retail sales totalled more than $25 billion in 2016, and the figure is showing no signs of slowing as the world’s biggest sports franchises continue to grow.

Brand licensing case studies and examples

Penguin Case Study

Publishing Licensing with Penguin

Susan Bolsover, licensing & consumer products director for Penguin Ventures, talks through the trends and trials of licensing for the publishing industry.

V&A Case Study

Heritage Licensing with The V&A

Discover how the Victoria & Albert Museum is making waves in the industry with high profile collaborations, including Oasis and Clarks, in this exclusive case study. 

Mattel

Toys Licensing with Mattel

Find out how Mattel has expanded their business to keep up with what kids today want, and ensure that consumer experience remains at the core of their business strategy.

Food and Beverage

Food & Beverage Licensing

Find out about the $15.6 billion food & beverage manufacturing sector and the myriad of opportunities this could offer your business in this exclusive reportl.