Case studies & Reports

Key reports and insights from across the licensing industry

Hear from brand owners, retailers and licensees about their industry successes and read insightful advice on how you could get involved too. Whether you are new to licensing or looking for inspiration, take a look at the different downloads available below and make the most of the $262.9bn brand licensing industry.

Brand Licensing Handbook

The Brand Licensing Handbook

Your essential guide to the $262.9bn licensing industry, covering everything from key trends to case studies from known brands including the V&A, Sainsbury's, Ghostbusters and more!

The Licensing Contract explained

Licensing contract explained

This free download covers the key terms of the licensing contract, from the benefits of direct-to-retail vs. triangle sourcing, to the meaning of audit rights and sell-off periods.

Top Tips to having a successful licensing conversation

Top tips to a licensing conversation

Find out the key questions to ask a brand owner - and the questions that they might ask you - in this ‘Top Tips To Having A Productive Licensing Conversation.’

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The Food & Beverage Report

Find out about the $15.6 billion growing food and beverage manufacturing sector and the myriad of opportunities this could offer your business in this exclusive report developed in partnership with License Global. 

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The Europe Report

Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global. 

Victoria & Albert case study

Case Study: V&A Museum

Discover how the Victoria & Albert Museum is making waves in the industry with recent high profile collaborations, including Oasis and Clarks, in this exclusive case study. 

Animal Jam case study

Case Study: Animal Jam

Find out how Animal Jam, the online gaming platform for kids, launched into licensing and signed 10 deals (and counting) after their first time exhibiting at Brand Licensing Europe 2016.

Mattel Case Study

Case Study: Mattel

Find out how Mattel has expanded their business to keep up with what kids today want, and ensure that consumer experience remains at the core of their business strategy in this exclusive case study.

Penguin Random House infographic

Infographic: Penguin Ventures

Susan Bolsover, licensing and consumer products director for Penguin Ventures, part of Penguin Random House, talks through the trends and trials of licensing for the publishing industry.

Retailers Infographic

Infographic: Retailers defying the high street decline

Britain's high streets are in somewhat of a crisis, but in among the doom and gloom there are a couple of retailing bright spots. We hand-picked our top six shops using brand licensing to exceed expectations and defy the high street decline.