Brand Licensing for Art & Design

WHY BRAND LICENSING?

The art and design saw the largest growth of retail sales from licensed merchandise across the entire licensing industry in 2018, growing 9.5% from $2.5bn to $2.7bn. Brand licensing offers a huge opportunity for artists, illustrators, image galleries and photographers to generate new revenue streams.

Art and design licensed products also offer retailers and manufacturers access to unique patterns, prints and designs that can create exclusive product ranges across many categories from stationery to homewares and apparel.

LICENSING HANDBOOK

The guide to brand licensing covers everything from key terminology to industry size, and includes case studies to hep you better understand the $280.3bn industry.

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LICENSE THIS!

The License This! competition is aimed at unlicensed brands, properties and creative assests ready for brand licensing to help them secure new deals.

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BRAND LICENSING 101

Find out more about Brand Licensing, including a range of guides, case studies, special reports and more, to help you discover what brand licensing can do for you.

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ART & DESIGN AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be taking multiple initiatives to reflect the growing opportunies available to artists and designers, including:

Art & Design Zone to help introduce new companies to the licensing industry
Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to grow your business
Live content at the the show to educate retailers and manufacturers on the benefits of working with art and design companies