Brand Licensing for Corporate Brands

WHY BRAND LICENSING?

Brand licensing offers new opportunities for brands to capitalise on their existing brand equity and drive new revenue streams. For corporate brands this offers a way to take advantage of their loyal customers and fans that already purchase their original products by offering them news licensed ranges.

From Pizza Hut and IKEA’s meatball collaboration to Guinness launching a range of pub games that allow the brands to find new customers by entering new retail categories and geographical territories.

INTERESTED IN FINDING OUT MORE ABOUT LICENSING?

This guide contains everything you need to know to get started in the licensing industry, including:

Insight into the business of licensing and the different categories
Case studies and style guides from leading brands, including Perry Ellis, V&A, Funko, Ford, Peter Rabbit and more.
A breakdown of the licensing contract, key terminology, design and more
Analysis of top trends and a breakdown of the overall market.

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CORPORATE BRAND EXAMPLES IN THE NEWS

Discover the latest news and updates within the corporate brand licensing industry:

James Cameron, Mercedes-Benz Drive into ‘Avatar’ Collab

Guinness Pub Games Launch for Holidays

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Corporate Brands at Brand Licensing Europe

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.

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WHY BRAND LICENSING?

Brand licensing offers a plethora of opportunities for these brands to capitalise on their existing brand equity and drive new revenue streams by entering new retail categories and geographical territories.

A Pringles pencil case, Guinness sausages, Febreze insoles or a BLACK+DECKER high pressure washer, these are all examples of how corporate brands have created licensed product lines to extend their brand's reach and attract new customers.

Taking advantage of the many loyal customers and fans already purchasing the original products manufactured by these corporate brands, additional licensed ranges also offer risk-free opportunties for retailers looking for new products to sell in-store and online.

BRAND LICENSING HANDBOOK

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.

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CASE STUDY: CAA-GBG

The story of how CAA-GBG became the world's largest brand management company and licensing agency, its impact on the licensing sector and its potential for growth.

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CASE STUDY: GOODYEAR

Although the brand is best known for racing, Goodyear now has its hand in footwear, apparel and other licensed consumer product categories.

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CORPORATE BRANDS AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be helping to reflect the growing opportunities available to corporate brands, including:

Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to grow your business
Live content at the the show to educate retailers and manufacturers on the benefits of working with corporate brands

"For us BLE is both the highlight and the official start of the licensing year. BLE has been a phenomenal event for our company and we are proud to be exihibiting for our third year in 2019." Will Stewart, Managing Director, The Point.1888