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brandlicensing
 
Brand Licensing Europe

17 - 19 November 2021

EXCEL LONDON

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      • BLE Announces Fashion Theme for 2020 | Brand Licensing Europe
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      • FASHION LICENSING ON TREND AT BLE WITH NEW ‘FRESH OFF THE RUNWAY’ ACTIVATION | Brand Licensing Europe
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    • 2021 Event Update
ATTEND
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EXHIBIT
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Brand Licensing Europe confirms new 2021 dates - read more:

BRAND LICENSING FOR CORPORATE BRANDS

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WHY BRAND LICENSING?

Brand licensing offers new opportunities for brands to capitalise on their existing brand equity and drive new revenue streams. For corporate brands this offers a way to take advantage of their loyal customers and fans that already purchase their original products by offering them news licensed ranges.

From Pizza Hut and IKEA’s meatball collaboration to Guinness launching a range of pub games that allow the brands to find new customers by entering new retail categories and geographical territories.

INTERESTED IN FINDING OUT MORE ABOUT LICENSING?

This guide contains everything you need to know to get started in the licensing industry, including:

  • Insight into the business of licensing and the different categories
  • Case studies and style guides from leading brands, including Perry Ellis, V&A, Funko, Ford, Peter Rabbit and more.
  • A breakdown of the licensing contract, key terminology, design and more
  • Analysis of top trends and a breakdown of the overall market.
DOWNLOAD THE HANDBOOK
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CORPORATE BRAND EXAMPLES IN THE NEWS

Discover the latest news and updates within the corporate brand licensing industry:

  • Bailey's, Finsbury Foods Bake Sweet Deal
  • Pizza Hut, IKEA Cook Up Collab
  • James Cameron, Mercedes-Benz Drive into ‘Avatar’ Collab
  • Guinness Pub Games Launch for Holidays
FIND MORE INSPIRATION
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Corporate Brands at Brand Licensing Europe

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team. 

GET IN TOUCH
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WHY BRAND LICENSING?

Brand licensing offers a plethora of opportunities for these brands to capitalise on their existing brand equity and drive new revenue streams by entering new retail categories and geographical territories.

A Pringles pencil case, Guinness sausages, Febreze insoles or a BLACK+DECKER high pressure washer, these are all examples of how corporate brands have created licensed product lines to extend their brand's reach and attract new customers.

Taking advantage of the many loyal customers and fans already purchasing the original products manufactured by these corporate brands, additional licensed ranges also offer risk-free opportunties for retailers looking for new products to sell in-store and online.

Brand Licensing Europe, Corporate Brands
Brand licensing Handbook cover

BRAND LICENSING HANDBOOK

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.

Download
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CAAGBG Brand Licensing Case Study

CASE STUDY: CAA-GBG

The story of how CAA-GBG became the world's largest brand management company and licensing agency, its impact on the licensing sector and its potential for growth.

Download
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Brand Licensing Europe, Goodyear Case Study

CASE STUDY: GOODYEAR

Although the brand is best known for racing, Goodyear now has its hand in footwear, apparel and other licensed consumer product categories.
 

Download
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CORPORATE BRANDS AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 7,800+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be helping to reflect the growing opportunities available to corporate brands, including:

  • Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to grow your business
  • Live content at the the show to educate retailers and manufacturers on the benefits of working with corporate brands

 

"For us BLE is both the highlight and the official start of the licensing year.  BLE has been a phenomenal event for our company and we are proud to be exihibiting for our third year in 2019." Will Stewart, Managing Director, The Point.1888

Corporate Brands at Brand Licensing Europe
Brands represented at Brand Licensing Europe
Why Visit BLE?

WHY VISIT BLE?

Discover more than 260 brand owners and agents representing 2,500+ properties at Brand Licensing Europe.

Find out more
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What's on at BLE 2019? | Brand Licensing Europe

WHAT'S ON AT BLE?

Explore the live activations, installations and features that took place in 2019.

Find out more
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Travel & Hotels | Brand Licensing Europe

TRAVEL & HOTELS

Start planning your trip to BLE with our Travel Centre and take advantage of our hotel discounts and more!

Find out more
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CORPORATE BRAND PARTNERSHIP EXAMPLES IN THE NEWS:

  • The Point.1888 to Dish Deals for River Cottage

  • British Museum Tenders Collector's Coins

  • Hershey Unwraps Raft of Partnerships

  • Oxford Develops Junior Style Guide

  • Porsche to Fuel Puma Collab

  • National Gallery Extends Card Protection Deal

  • Heineken Brews Collab with Union

  • Virgin Launches Music-Inspired Wines

Official Organiser

Global-licensing-group

SITE LINKS

 

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WHY VISIT?

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SUSTAINABILITY

LICENSING MIXTAPE PODCAST

Virtual Event

Festival of Licensing

Official Publication

License Global

Official Sponsor

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PORTFOLIO

 

LICENSE GLOBAL

LICENSING EXPO

LICENSING LEADERSHIP SUMMIT

LICENSING EXPO CHINA

LICENSING EXPO JAPAN

 

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