WHY BRAND LICENSING?
Brand licensing offers new opportunities for brands to capitalise on their existing brand equity and drive new revenue streams. For corporate brands this offers a way to take advantage of their loyal customers and fans that already purchase their original products by offering them news licensed ranges.
From Pizza Hut and IKEA’s meatball collaboration to Guinness launching a range of pub games that allow the brands to find new customers by entering new retail categories and geographical territories.
INTERESTED IN FINDING OUT MORE ABOUT LICENSING?
This guide contains everything you need to know to get started in the licensing industry, including:
- Insight into the business of licensing and the different categories
- Case studies and style guides from leading brands, including Perry Ellis, V&A, Funko, Ford, Peter Rabbit and more.
- A breakdown of the licensing contract, key terminology, design and more
- Analysis of top trends and a breakdown of the overall market.
LICENSED CORPORATE BRAND EXAMPLES IN THE NEWS
Discover the latest news and updates in the corporate brand licensing industry with License Global, the official publication of Brand Licensing Europe and leading source of news and trends across brand and licensing.
CORPORATE BRANDS AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with thousands of retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
Brand Licensing Handbook
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
Event Brochure
Find out more information about exhibiting at the show, read statistics and feedback from the 2021 event, plus see the new lead generation technology we are introducing in 2022.
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