WHY BRAND LICENSING?
With major streaming platforms YouTube and Twitch bringing in huge numbers of viewers, brands are paying attention to the markets through licensing, products, partnerships and more.
For either consoles games to apps, licensing has a range of opportunities for brands to tap into their fans with digital or physical products.
ESPORTS INSIGHTS: DOWNLOAD THE REPORT
This guide contains everything you need to know about the Esports licensing, including:
- An introduction to Esports from the consumers, teams and games
- Case studies on Activision Blizzard’s Overwatch League, FIFA Eworld Cup
- Top 5 games powering the rise of Esports
- Analysis of top trends and a breakdown of the overall market
LICENSED GAMING & ESPORTS EXAMPLES IN THE NEWS
Discover the latest news and updates in the gaming & eSports licensing industry with License Global, the official publication of Brand Licensing Europe and leading source of news and trends across brand and licensing.
GAMING & ESPORTS AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with thousands of retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
Brand Licensing Handbook
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
Event Brochure
Find out more information about exhibiting at the show, read statistics and feedback from the 2021 event, plus see the new lead generation technology we are introducing in 2022.
Official Organiser
Official Publication
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