Brand Licensing for Gaming and eSports

WHY BRAND LICENSING?

Gaming and esports has continued to grow over the last year with licensed consumer goods growing by 8.2% to $20.7 billion. With major streaming platforms YouTube and Twitch bringing in huge numbers of viewers,
brands are paying attention to the markets through licensing, products, partnerships and more.

For either consoles games to apps, licensing has a range of opportunities for brands to tap into their fans with digital or physical
products, from Travis Scott’s Fortnite merchandise to Angry Birds & Duolingo's collaboration.

ESPORTS INSIGHT 2020

This guide contains everything you need to know about the Esports licensing, including:

An introduction to Esports from the consumers, teams and games
Case studies on Activision Blizzard’s Overwatch League, FIFA Eworld Cup
Top 5 games powering the rise of Esports
Analysis of top trends and a breakdown of the overall market

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GAMING AND ESPORTS EXAMPLES IN THE NEWS

Discover the latest news and updates within the gaming & Esports industry:

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GAMING & ESPORTS AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.

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BRAND LICENSING HANDBOOK

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.

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