WHY IS BRAND LICENSING IMPORTANT?
Last year, retail sales for publishing licensing products grew 11.4% to $20.5bn. This ranges from magazines to newspapers to books and reflects the huge opportunity for publishing brands to license their property.
With the rising demand for nostalgic brands over the past few years and the ability for books to cross generations, brand licensing allows you to extend your IP into new product categories, territories and audiences. Licensing also helps to increase your brand exposure into consumers' day-to-day lives, whether you're an individual author or big publishing house.
PUBLISHING SUCCESS STORIES IN LICENSING
"Every decision we make is in the long-term interest of the brand, with a focus on longevity over short-term reward."
Magic Light Pictures
"The children’s book market has shown consistent growth over the past five years, while classic book brands, in particular, continue to perform well in all aspects of licensing."
Penguin Ventures
PUBLISHING INSIGHT 2020: DOWNLOAD THE REPORT
Turning the Page, One Licensing Deal at a Time: As the licensed publishing sector grew 11.4%, discover why books and magazines are continuing to play a vital role in licensing via this new report. Hear from Magic Light Pictures on the success of the Gruffalo and case studies on Buzzfeed, Penguin Ventures and HarperCollins successful licensing programmes.
PUBLISHING EXAMPLES IN THE NEWS
Discover the latest news and updates within the publishing licensing industry:
PUBLISHING AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
PUBLISHING EXHIBITORS IN 2020
BRAND LICENSING HANDBOOK
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
WHY EXHIBIT AT BLE?
Meet more than 8,000 manufacturers and retailers from 91 countries all looking for new brands to license.
WHAT'S ON AT BLE?
Explore the live activations, installations and features taking place at this year's show.
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