Why brand licensing?
With the rising demand for nostalgic brands over the past few years and the ability for books to cross generations, brand licensing allows you to extend your IP into new product categories, territories and audiences. Licensing also helps to increase your brand exposure into consumers' day-to-day lives, whether you're an individual author or big publishing house.
Retail sales for publishing licensing products have grown to $20.5bn, ranging from magazines to newspapers to books and reflects the huge opportunity for publishing brands to license their property.
Hear from the experts...
"Every decision we make is in the long-term interest of the brand, with a focus on longevity over short-term reward."
Magic Light Pictures
"The children’s book market has shown consistent growth over the past five years, while classic book brands, in particular, continue to perform well in all aspects of licensing."
Penguin Ventures
PUBLISHING INSIGHTS: DOWNLOAD THE REPORT
Turning the Page, One Licensing Deal at a Time: As the licensed publishing sector grew 11.4%, discover why books and magazines are continuing to play a vital role in licensing via this new report created by License Global. Hear from Magic Light Pictures on the success of the Gruffalo and case studies on Buzzfeed, Penguin Ventures and HarperCollins successful licensing programmes.
LICENSED PUBLISHING EXAMPLES IN THE NEWS
Discover the latest news and updates in the publishing licensing industry with License Global, the official publication of Brand Licensing Europe and leading source of news and trends across brand and licensing.
PUBLISHING AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with thousands of retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
Brand Licensing Handbook
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
Event Brochure
Find out more information about exhibiting at the show, read statistics and feedback from the 2021 event, plus see the new lead generation technology we are introducing in 2022.
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