WHY BRAND LICENSING?
With globally recognised brands and passionate fanbases,
brand licensing offers sports clubs, tournaments and associations the perfect opportunity to use licensed product ranges to drive new revenue and attract new fans.
The sports industry has sold over $27.8bn in licensed merchandise with success stories including Manchester City’s Puma Culture range, Nike and Spongebob Squarepants shoe deals or H&M’s NFL leisurewear.
SPORTS SUCCESS STORIES IN LICENSING
“We’re always looking for new ways to engage our fans and bring them closer to the teams and superstars of the NBA”.
Matthew Holt, Senior Vice President, Global Partnerships, NBA
“We are trying to strike a balance between consumer needs and where we feel the Manchester City brand should sit”
Serena Gosling, Director, Retail and Licensing, Manchester City Football Club
SPORT INSIGHT 2020: DOWNLOAD THE REPORT
From Mike Tyson’s brand moving into the cannabis space, to the kit partners of foot brands or the NFL apparel deals, licensing a sports brand is more creative today than ever before. In this Sports Insight hear case studies, interviews and trend analysis from successful licensing programmes and discover how you can get involved.
SPORTS EXAMPLES IN THE NEWS
Discover the latest news and updates in the sports licensing industry:
SPORTS AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
BRAND LICENSING HANDBOOK
The guide to brand licensing covers everything from key terminology to industry size, and includes case studies to hep you better understand the $280.3bn industry.
SPORTS LICENSING IN EUROPE
Discover how some of the world's biggest sports franchises such as Juventus, NFL and Real Madrid are using licensing to grow their business into new markets.
EUROPEAN LICENSING REPORT
Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global.
SPORTS AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000+ retailers and manufacturers to extend their brand into consumer products. The sports industry now represents 10% of global retail sales for licensed merchandise. At Brand Licensing Europe, the Sports Pavilion provides sports brands an opportunity to tap into the lucrative licensing industry in a dedicated space that attracts 1,800+ retailers and manufacturers interested in sports properties.
"We met with many partners, including many new prospects, which all contributed to the good result we got from the event and made it potentially one of the most successful shows in the calendar for Brands and Clubs like ours." Luca Montesion, Licensing Manager, Juventus
WHY VISIT BLE?
Discover more than 260 brand owners and agents representing 2,500+ properties at Brand Licensing Europe.
WHAT'S ON BLE?
Explore the live activations, installations and features that took place in 2019.
TRAVEL & HOTELS
Plan your trip to BLE with our Travel Centre and take advantage of our hotel discounts and more!
SPORTS EXAMPLES IN THE NEWS
Official Organiser
Virtual Event
Official Publication
Official Sponsor
