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brandlicensing
 
Brand Licensing Europe

17 - 19 November 2021

EXCEL LONDON

  • VISIT
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    • Register your interest
      • CONFIRMATION - REGISTER INTEREST
      • Thank you for registering your interest | Brand Licensing Europe
    • Latest News
      • BLE Announces Fashion Theme for 2020 | Brand Licensing Europe
      • PowerStation Studios announces the final line up for 'The Arcade' at BLE | Brand Licensing Europe
      • Heritage Interiors brands participate in first ever collab at Brand Licensing Europe | Brand Licensing Europe
      • Brand Licensing Europe confirms venue and date for next 5 years | Brand Licensing Europe
      • FASHION LICENSING ON TREND AT BLE WITH NEW ‘FRESH OFF THE RUNWAY’ ACTIVATION | Brand Licensing Europe
      • E-SPORTS TAKES CENTRE STAGE WITH BLE KEYNOTE | Brand Licensing Europe
      • Update on Coronavirus (COVID-19) | Brand Licensing Europe
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    • BLE for Retailers
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  • EXHIBIT
    • Why Exhibit?
    • Book your stand
      • Thank you for your enquiry | Brand Licensing Europe
      • CONFIRMATION - BOOK A STAND
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  • LEARN
    • Brand Licensing Explained
    • Brand Licensing Handbook
      • Thank You Downloading Guide
      • CONFIRMATION - BRAND LICENSING HANDBOOK
    • Case Studies & Reports
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    • License This! Competition
  • ABOUT
    • About the Event
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      • CONFIRMATION - CONTACT US
      • Thank you for getting in touch | Brand Licensing Europe
    • 2021 Event Update
    • ALLSECURE
ATTEND
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EXHIBIT
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Brand Licensing Europe confirms new 2021 dates - read more:

BRAND LICENSING FOR SPORTS

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WHY BRAND LICENSING?

With globally recognised brands and passionate fanbases,
brand licensing offers sports clubs, tournaments and associations the perfect opportunity to use licensed product ranges to drive new revenue and attract new fans.

The sports industry has sold over $27.8bn in licensed merchandise with success stories including Manchester City’s Puma Culture range, Nike and Spongebob Squarepants shoe deals or H&M’s NFL leisurewear. 

SPORTS SUCCESS STORIES IN LICENSING

“We’re always looking for new ways to engage our fans and bring them closer to the teams and superstars of the NBA”.

Matthew Holt, Senior Vice President, Global Partnerships, NBA

“We are trying to strike a balance between consumer needs and where we feel the Manchester City brand should sit”

Serena Gosling, Director, Retail and Licensing, Manchester City Football Club

SPORT INSIGHT 2020: DOWNLOAD THE REPORT

From Mike Tyson’s brand moving into the cannabis space, to the kit partners of foot brands or the NFL apparel deals, licensing a sports brand is more creative today than ever before. In this Sports Insight hear case studies, interviews and trend analysis from successful licensing programmes and discover how you can get involved. 

DOWNLOAD THE REPORT
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SPORTS EXAMPLES IN THE NEWS

Discover the latest news and updates in the sports licensing industry:

  • Sanrio, Team USA Partner for 2020 Olympics
  • Louis Vuitton, NBA Slam-Dunk Multiyear Deal
  • Puma Scores Kit Supplier Deal with PSV Eindhoven
  • West Ham United, Iron Maiden Compose Kit Collaboration
FIND INSPIRATION
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SPORTS AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team. 

GET IN TOUCH
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Brand licensing Handbook cover

BRAND LICENSING HANDBOOK

The guide to brand licensing covers everything from key terminology to industry size, and includes case studies to hep you better understand the $280.3bn industry.

DOWNLOAD
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Sports Licensing in Europe, Brand Licensing Europe

SPORTS LICENSING IN EUROPE

Discover how some of the world's biggest sports franchises such as Juventus, NFL and Real Madrid are using licensing to grow their business into new markets.

DOWNLOAD
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European Licensing Report, Brand Licensing Europe

EUROPEAN LICENSING REPORT

Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global. 

DOWNLOAD
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SPORTS AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000+ retailers and manufacturers to extend their brand into consumer products. The sports industry now represents 10% of global retail sales for licensed merchandise. At Brand Licensing Europe, the Sports Pavilion provides sports brands an opportunity to tap into the lucrative licensing industry in a dedicated space that attracts 1,800+ retailers and manufacturers interested in sports properties.

 

"We met with many partners, including many new prospects, which all contributed to the good result we got from the event and made it potentially one of the most successful shows in the calendar for Brands and Clubs like ours." Luca Montesion, Licensing Manager, Juventus

REGISTER YOUR INTEREST
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Football Club Licensing
Sports Brands exhibiting at Brand Licensing Europe
Why Visit BLE?

WHY VISIT BLE?

Discover more than 260 brand owners and agents representing 2,500+ properties at Brand Licensing Europe.

Find out more
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What's on at BLE 2019? | Brand Licensing Europe

WHAT'S ON BLE?

Explore the live activations, installations and features that took place in 2019.

Find out more
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Travel & Hotels | Brand Licensing Europe

TRAVEL & HOTELS

Plan your trip to BLE with our Travel Centre and take advantage of our hotel discounts and more!

Find out more
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SPORTS EXAMPLES IN THE NEWS

  • Globall to Rep Gilbert Rugby

  • Ascot Racecourse Solidifies Accessories Collab

  • WWE Caps New Era Deal

  • Paris Saint-Germain Kicks it with Bape

  • Iconix Sets New Goals with Umbro

  • Manchester Foots Fashion Collab

  • Soccer Org Inks First Licensing Deal

  • Premier League Sticks to Panini for Trading Cards, More

Official Organiser

Global-licensing-group

SITE LINKS

 

ABOUT

CONTACT US

WHY VISIT?

WHY EXHIBIT?

SUSTAINABILITY

INFORMA ALLSECURE

LICENSING MIXTAPE PODCAST

Official Publication

License Global

Official Sponsor

Licensing-International-Logo

PORTFOLIO

 

LICENSE GLOBAL

LICENSING EXPO

LICENSING LEADERSHIP SUMMIT

LICENSING EXPO CHINA

LICENSING EXPO JAPAN

 

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