WHY BRAND LICENSING?
With globally recognised brands and passionate fanbases,
brand licensing offers sports clubs, tournaments and associations the perfect opportunity to use licensed product ranges to drive new revenue and attract new fans.
The sports industry has sold over $27.8bn in licensed merchandise with success stories including Manchester City’s Puma Culture range, Nike and Spongebob Squarepants shoe deals or H&M’s NFL leisurewear.
SPORTS SUCCESS STORIES IN LICENSING
“We’re always looking for new ways to engage our fans and bring them closer to the teams and superstars of the NBA”.
Matthew Holt, Senior Vice President, Global Partnerships, NBA
“We are trying to strike a balance between consumer needs and where we feel the Manchester City brand should sit”
Serena Gosling, Director, Retail and Licensing, Manchester City Football Club
SPORT INSIGHTS: DOWNLOAD THE REPORT
From Mike Tyson’s brand moving into the cannabis space, to the kit partners of foot brands or the NFL apparel deals, licensing a sports brand is more creative today than ever before. In this Sports Insight hear case studies, interviews and trend analysis from successful licensing programmes and discover how you can get involved.
LICENSED SPORTS EXAMPLES IN THE NEWS
Discover the latest news and updates in the sports licensing industry with License Global, the official publication of Brand Licensing Europe and leading source of news and trends across brand and licensing.
SPORTS AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with thousands of retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
Brand Licensing Handbook
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
Event Brochure
Find out more information about exhibiting at the show, read statistics and feedback from the 2021 event, plus see the new lead generation technology we are introducing in 2022.
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