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brandlicensing
 
Brand Licensing Europe

17 - 19 November 2021

EXCEL LONDON

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      • Thank you for registering your interest | Brand Licensing Europe
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      • BLE Announces Fashion Theme for 2020 | Brand Licensing Europe
      • PowerStation Studios announces the final line up for 'The Arcade' at BLE | Brand Licensing Europe
      • Heritage Interiors brands participate in first ever collab at Brand Licensing Europe | Brand Licensing Europe
      • Brand Licensing Europe confirms venue and date for next 5 years | Brand Licensing Europe
      • FASHION LICENSING ON TREND AT BLE WITH NEW ‘FRESH OFF THE RUNWAY’ ACTIVATION | Brand Licensing Europe
      • E-SPORTS TAKES CENTRE STAGE WITH BLE KEYNOTE | Brand Licensing Europe
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    • 2021 Event Update
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ATTEND
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EXHIBIT
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Brand Licensing Europe confirms new 2021 dates - read more:

BRAND LICENSING FOR TOYS

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WHY BRAND LICENSING?

Licensed products still lead the toy sector as both adults and children still look to licensed toys and collectibles, driven by properties such as Fortnite, Minecraft, Sonic and Harry Potter.

The toy industry has sold over $35.4bn in
licensed merchandise with success stories including Ryan’s World Youtube success, L.O.L. Surprise and continued demand for established games such as Uno, Monopoly and Lego. 

HEAR FROM THE EXPERTS

“Strategic acquisitions have propelled Spin Master’s innovation into new categories,  strengthening existing business and creating new opportunities for growth. These  acquisitions have further reinforced Spin Master’s position as licensor and licensee.”

Juli Boylan, Vice President, Franchise Development and Outbound Licensing, Spin Master

LICENSED TOY EXAMPLES IN THE NEWS

Discover the latest news and updates in the toy licensing industry:

  • Funko Unveils New Marvel Tabletop Game
  • ‘Monopoly’ Makes a Play for ‘Breaking Bad’
  • LEGO ‘Harry Potter’ Wizarding World Sets Unveiled
  • Godzilla Stomps into Magic: The Gathering
FIND MORE INSPIRATION
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TOYS AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team. 

GET IN TOUCH
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BRAND LICENSING HANDBOOK

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.

Download
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Toy Properties at Brand Licensing Europe

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