WHY BRAND LICENSING?
For many retailers, branded toys and consumer products offer a competitive advantage in the ever-challenging retail landscape and help to protect their bottom line.
In 2018, three of the UK's best-selling toys were licensed including Harry Potter, Fortnite and Paw Patrol. Other major sellers included L.O.L Surprise and Hatchimals who started as toys but have since expanded into apparel, accessories or homeware thanks to a successful licensing programme
BRAND LICENSING HANDBOOK
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
TOYS AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be helping to reflect the growing opportunities available to toy brands, including:
- Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to improve your ROI
- Live content at the the show to educate retailers and manufacturers on the benefits of working with toy brands
WHY VISIT BLE?
Discover more than 260 brand owners and agents representing 2,500+ properties at Brand Licensing Europe.
WHAT'S ON AT BLE?
Explore the live activations, installations and features that took place in 2019.
TRAVEL & HOTELS
Start planning your trip to BLE with our Travel Centre and take advantage of our hotel discounts and more!
TOY EXAMPLES IN THE NEWS:
Official Publication
Official Sponsor
