WHY BRAND LICENSING?
Licensed products still lead the toy sector as both adults and children still look to licensed toys and collectibles, driven by properties such as Fortnite, Minecraft, Sonic and Harry Potter.
The toy industry has sold over $35.4bn in
licensed merchandise with success stories including Ryan’s World Youtube success, L.O.L. Surprise and continued demand for established games such as Uno, Monopoly and Lego.
HEAR FROM THE EXPERTS
“Strategic acquisitions have propelled Spin Master’s innovation into new categories, strengthening existing business and creating new opportunities for growth. These acquisitions have further reinforced Spin Master’s position as licensor and licensee.”
Juli Boylan, Vice President, Franchise Development and Outbound Licensing, Spin Master
LICENSED TOY EXAMPLES IN THE NEWS
Discover the latest news and updates in the toy licensing industry:
TOYS AT BRAND LICENSING EUROPE
As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000 retailers and manufacturers to extend their brand into consumer products. To find out how you can get involved please contact a member of the Brand Licensing Europe team.
BRAND LICENSING HANDBOOK
This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
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