Licensed products still lead the toy sector as both adults and children still look to licensed toys and collectibles, driven by properties such as Fortnite, Minecraft, Sonic and Harry Potter.
The toy industry has sold over $35.4bn in licensed merchandise with success stories including Ryan’s World Youtube success, L.O.L. Surprise and continued demand for established games such as Uno, Monopoly and Lego.
“Strategic acquisitions have propelled Spin Master’s innovation into new categories, strengthening existing business and creating new opportunities for growth. These acquisitions have further reinforced Spin Master’s position as licensor and licensee.”
Juli Boylan, Vice President, Franchise Development and Outbound Licensing, Spin Master
Discover the latest news and updates in the toy licensing industry with License Global, the official publication of Brand Licensing Europe and leading source of news and trends across brand and licensing.
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This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.
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