Brand Licensing for Toys

WHY BRAND LICENSING?

Sales of licensed toys reached $35.4 billion at retail in 2018. For many retailers, branded toys and consumer products offer a competitive advantage in the ever-challenging retail landscape and help to protect their bottom line.

In 2018, three of the UK's best-selling toys were licensed including Harry Potter, Fortnite and Paw Patrol. Other major sellers included L.O.L Surprise and Hatchimals who started as toys but have since expanded into apparel, accessories or homeware thanks to a successful licensing programme

BRAND LICENSING HANDBOOK

This guide to brand licensing covers everything from key terminology to industry size, and includes case studies to help you better understand the $280.3bn industry.

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TOYS AT BRAND LICENSING EUROPE

As the leading European event dedicated to licensing and brand extension, BLE gives brand owners the platform to showcase their properties and secure partnerships with over 8,000+ retailers and manufacturers to extend their brand into consumer products. This year, Brand Licensing Europe will be helping to reflect the growing opportunities available to toy brands, including:

Matchmaking Service for exhibitors to use to pre-book 1-2-1 meetings with visitors to improve your ROI
Live content at the the show to educate retailers and manufacturers on the benefits of working with toy brands