KEY REPORTS AND INSIGHTS FROM ACROSS THE LICENSING INDUSTRY
Licensed merchandise generated $280.3bn in global retail sales in 2019 from manufacturers and retailers leveraging well-known brands to develop their product ranges. Find out about the benefits of licensing and brand extension, and how to get involved thanks to our exclusive content below produced in partnership with License Global. You will find guides, reports, examples, case studies and more.
EXCLUSIVE NEW REPORTS
NEW: HERITAGE & NON-PROFIT INSIGHTS 2020
Discover how Heritage Licensing offers new revenue streams and brand awareness for brands like Oxford University, UCLA, Frida Kahlo and Transport for London.
NEW: PUBLISHING INSIGHTS 2020
As the licensed publishing sector grew 11.4%, discover why books and magazines are continuing to play a vital role in licensing via this new report.
NEW: ANIMATION INSIGHTS 2020
The licensed animation sector continues to transcend into every demographic - discover why licensing is playing a vital role in creating revenue for small animation houses to huge networks
THE LICENSING MIX TAPE PODCAST
Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? From the editors of License Global, The Licensing Mix Tape podcast is a must-listen for individuals looking to licensing as a business growth strategy. The Licensing Mixtape, explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.
NEW: BRAND XT
Brand XT is a special report produced by License Global, and a brand guru’s guide to the world of marketing campaigns, creative collaborations and brand extensions.
Get inspiration on how to expand your brand:
- Deep dives into the partnerships and activations that rocked the boat.
- Read how some of the biggest brands in the world positioned themselves through iconic campaigns and pinnacle moments.
- Gain valuable insights into future trends from those in the know.
GUIDES TO THE BRAND LICENSING INDUSTRY
BRAND LICENSING HANDBOOK
Your essential guide to the $280.3bn licensing industry, covering everything from trends to case studies from brands including the V&A, Sainsbury's, Ghostbusters & more!
LICENSING CONTRACT EXPLAINED
This free download covers the key terms of the licensing contract, from the benefits of direct-to-retail vs. triangle sourcing, to the meaning of audit rights and sell-off periods.
TIPS TO A LICENSING CONVERSATION
Find out the key questions to ask a brand owner - and the questions that they might ask you - in this ‘Top Tips To Having A Productive Licensing Conversation.’
EUROPEAN LICENSING REPORT
Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global.
FOOD & BEVERAGE LICENSING GUIDE
Find out about the $15.6 billion food & beverage manufacturing sector and the myriad of opportunities this could offer your business in this exclusive report.
BRAND LICENSING SPECIAL REPORTS
'BEYOND THE BOOK' SPECIAL REPORT
Gain insight into the $18.3bn business of licensed publishing with our 'Beyond the Book' Special Report, featuring case studies from leading brands and further research from Nielsen Book.
HERITAGE LICENSING SPECIAL REPORT
Get an introduction to the heritage licensing sector worth more than $1.17bn with our Special Report, including case studies from leading brands such as RHS, V&A and more.
SPORTS LICENSING SPECIAL REPORT
Sports licensing is big business. Global retail sales totalled more than $25 billion in 2016, and the figure is showing no signs of slowing as the world’s biggest sports franchises continue to grow.
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