Key Reports and Insights from Across the Licensing Industry
Licensed merchandise generated $280.3bn in global retail sales in 2019 from manufacturers and retailers leveraging well-known brands to develop their product ranges. Find out about the benefits of licensing and brand extension, and how to get involved thanks to our exclusive content below produced in partnership with License Global. You will find guides, reports, examples, case studies and more.
Exclusive New Reports
NEW: HERITAGE & NON-PROFIT INSIGHTS 2020
Discover how Heritage Licensing offers new revenue streams and brand awareness for brands like Oxford University, UCLA, Frida Kahlo and Transport for London.
NEW: PUBLISHING INSIGHTS 2020
As the licensed publishing sector grew 11.4%, discover why books and magazines are continuing to play a vital role in licensing via this new report.
NEW: ANIMATION INSIGHTS 2020
The licensed animation sector continues to transcend into every demographic - discover why licensing is playing a vital role in creating revenue for small animation houses to huge networks
Guide to the Brand Licensing Industry
Your essential guide to the licensing industry - the Brand Licensing Handbook contains:
- Insight into the business of licensing and the different categories
- Case studies and style guides from leading brands, including Perry Ellis, V&A, Funko, Peter Rabbit and more
- A breakdown of the licensing contract, key terminology, design and more
- Analysis of top trends and a breakdown of the overall market
NEW: Brand Ext
Brand EXT is a special report produced by License Global, and a brand guru’s guide to the world of marketing campaigns, creative collaborations and brand extensions.
November Brand EXT report contains:
- How Licensing Can Turn Brands into Giants
- Brandscape: Creating Brand Value in 2021
- Brand EXT Reports: New Wave Brand Trends
- Unplugged with Bravado
- Access All Arenas: Esports in Focus featuring ESL, Ubisoft and more
- Licensing Goals with UEFA Champions League
- Top Trends from the Licensing Mixtape
The Licensing MixTape Podcast
Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? From the editors of License Global, The Licensing Mix Tape podcast is a must-listen for individuals looking to licensing as a business growth strategy. The Licensing Mixtape, explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.
Brand Licensing Special Reports
'BEYOND THE BOOK' SPECIAL REPORT
Gain insight into the $18.3bn business of licensed publishing with our 'Beyond the Book' Special Report, featuring case studies from leading brands and further research from Nielsen Book.
HERITAGE LICENSING SPECIAL REPORT
Get an introduction to the heritage licensing sector worth more than $1.17bn with our Special Report, including case studies from leading brands such as RHS, V&A and more.
SPORTS LICENSING SPECIAL REPORT
Sports licensing is big business. Global retail sales totalled more than $25 billion in 2016, and the figure is showing no signs of slowing as the world’s biggest sports franchises continue to grow.
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