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brandlicensing
 
Brand Licensing Europe

17 - 19 November 2021

EXCEL LONDON

  • VISIT
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    • Register your interest
      • CONFIRMATION - REGISTER INTEREST
      • Thank you for registering your interest | Brand Licensing Europe
    • Latest News
      • BLE Announces Fashion Theme for 2020 | Brand Licensing Europe
      • PowerStation Studios announces the final line up for 'The Arcade' at BLE | Brand Licensing Europe
      • Heritage Interiors brands participate in first ever collab at Brand Licensing Europe | Brand Licensing Europe
      • Brand Licensing Europe confirms venue and date for next 5 years | Brand Licensing Europe
      • FASHION LICENSING ON TREND AT BLE WITH NEW ‘FRESH OFF THE RUNWAY’ ACTIVATION | Brand Licensing Europe
      • E-SPORTS TAKES CENTRE STAGE WITH BLE KEYNOTE | Brand Licensing Europe
      • Update on Coronavirus (COVID-19) | Brand Licensing Europe
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  • EXHIBIT
    • Why Exhibit?
    • Book your stand
      • Thank you for your enquiry | Brand Licensing Europe
      • CONFIRMATION - BOOK A STAND
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  • LEARN
    • Brand Licensing Explained
    • Brand Licensing Handbook
      • Thank You Downloading Guide
      • CONFIRMATION - BRAND LICENSING HANDBOOK
    • Case Studies & Reports
    • Retail Mentoring Programme
    • License This! Competition
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    • About the Event
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      • CONFIRMATION - CONTACT US
      • Thank you for getting in touch | Brand Licensing Europe
    • 2021 Event Update
ATTEND
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EXHIBIT
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Brand Licensing Europe confirms new 2021 dates - read more:

CASE STUDIES & REPORTS

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KEY REPORTS AND INSIGHTS FROM ACROSS THE LICENSING INDUSTRY

Licensed merchandise generated $280.3bn in global retail sales in 2019 from manufacturers and retailers leveraging well-known brands to develop their product ranges. Find out about the benefits of licensing and brand extension, and how to get involved thanks to our exclusive content below produced in partnership with License Global.  You will find guides, reports, examples, case studies and more.

EXCLUSIVE NEW REPORTS

Licensing Contract Explained

NEW: HERITAGE & NON-PROFIT INSIGHTS 2020

Discover how Heritage Licensing offers new revenue streams and brand awareness for brands like Oxford University, UCLA, Frida Kahlo and Transport for London.

DOWNLOAD
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Licensing Contract Explained

NEW: PUBLISHING INSIGHTS 2020

As the licensed publishing sector grew 11.4%, discover why books and magazines are continuing to play a vital role in licensing via this new report. 


DOWNLOAD
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NEW: ANIMATION INSIGHTS 2020

The licensed animation sector continues to transcend into every demographic - discover why licensing is playing a vital role in creating revenue for small animation houses to huge networks

DOWNLOAD
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GUIDE TO THE BRAND LICENSING INDUSTRY

Your essential guide to the licensing industry - the Brand Licensing Handbook contains:

  • Insight into the business of licensing and the different categories
  • Case studies and style guides from leading brands, including Perry Ellis, V&A, Funko, Peter Rabbit and more
  • A breakdown of the licensing contract, key terminology, design and more
  • Analysis of top trends and a breakdown of the overall market
Brand Licensing Handbook
DOWNLOAD
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NEW: BRAND EXT

Brand EXT is a special report produced by License Global, and a brand guru’s guide to the world of marketing campaigns, creative collaborations and brand extensions.

November Brand EXT report contains:

  • How Licensing Can Turn Brands into Giants
  • Brandscape: Creating Brand Value in 2021
  • Brand EXT Reports: New Wave Brand Trends
  • Unplugged with Bravado
  • Access All Arenas: Esports in Focus featuring ESL, Ubisoft and more
  • Licensing Goals with UEFA Champions League
  • Top Trends from the Licensing Mixtape
DOWNLOAD THE REPORT
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THE LICENSING MIX TAPE PODCAST

Why are Nike’s Chunky Dunky going for $6k on eBay? How did Mickey Mouse find his way onto a COVID face mask? Who put all that "Stranger Things" gear in your Target cart? From the editors of License Global, The Licensing Mix Tape podcast is a must-listen for individuals looking to licensing as a business growth strategy. The Licensing Mixtape, explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing.

LEARN MORE
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BRAND LICENSING SPECIAL REPORTS

'Beyond the Book' Special Report | Brand Licensing Europe

'BEYOND THE BOOK' SPECIAL REPORT

Gain insight into the $18.3bn business of licensed publishing with our 'Beyond the Book' Special Report, featuring case studies from leading brands and further research from Nielsen Book.

Download
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Heritage Licensing Special Report

HERITAGE LICENSING SPECIAL REPORT

Get an introduction to the heritage licensing sector worth more than $1.17bn with our Special Report, including case studies from leading brands such as RHS, V&A and more.

Download
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Mattel

SPORTS LICENSING SPECIAL REPORT

Sports licensing is big business. Global retail sales totalled more than $25 billion in 2016, and the figure is showing no signs of slowing as the world’s biggest sports franchises continue to grow.

Download
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