KEY REPORTS AND INSIGHTS FROM ACROSS THE LICENSING INDUSTRY
Licensed merchandise generated $280.3bn in global retail sales in 2019 from manufacturers and retailers leveraging well-known brands to develop their product ranges. Find out about the benefits of licensing and brand extension, and how to get involved thanks to our exclusive content below produced in partnership with License Global. You will find guides, reports, examples, case studies and more.
EXCLUSIVE NEW REPORTS
NEW: HERITAGE & NON-PROFIT INSIGHTS 2020
Discover how Heritage Licensing offers new revenue streams and brand awareness for brands like Oxford University, UCLA, Frida Kahlo and Transport for London.
NEW: PUBLISHING INSIGHTS 2020
As the licensed publishing sector grew 11.4%, discover why books and magazines are continuing to play a vital role in licensing via this new report.
NEW: ANIMATION INSIGHTS 2020
The licensed animation sector continues to transcend into every demographic - discover why licensing is playing a vital role in creating revenue for small animation houses to huge networks
GUIDES TO THE BRAND LICENSING INDUSTRY
BRAND LICENSING HANDBOOK
Your essential guide to the $280.3bn licensing industry, covering everything from trends to case studies from brands including the V&A, Sainsbury's, Ghostbusters & more!
LICENSING CONTRACT EXPLAINED
This free download covers the key terms of the licensing contract, from the benefits of direct-to-retail vs. triangle sourcing, to the meaning of audit rights and sell-off periods.
TIPS TO A LICENSING CONVERSATION
Find out the key questions to ask a brand owner - and the questions that they might ask you - in this ‘Top Tips To Having A Productive Licensing Conversation.’
EUROPEAN LICENSING REPORT
Take a look across the retail landscape, discover the big licensing trends in Europe and see the impact of ever-increasing e-commerce in this exclusive report in partnership with License Global.
FOOD & BEVERAGE LICENSING GUIDE
Find out about the $15.6 billion food & beverage manufacturing sector and the myriad of opportunities this could offer your business in this exclusive report.
BRAND LICENSING SPECIAL REPORTS
'BEYOND THE BOOK' SPECIAL REPORT
Gain insight into the $18.3bn business of licensed publishing with our 'Beyond the Book' Special Report, featuring case studies from leading brands and further research from Nielsen Book.
HERITAGE LICENSING SPECIAL REPORT
Get an introduction to the heritage licensing sector worth more than $1.17bn with our Special Report, including case studies from leading brands such as RHS, V&A and more.
SPORTS LICENSING SPECIAL REPORT
Sports licensing is big business. Global retail sales totalled more than $25 billion in 2016, and the figure is showing no signs of slowing as the world’s biggest sports franchises continue to grow.
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