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Are you looking to enter the world of licensing with an unlicensed brand?
From illustrators, publishers, designers, or animators, the Kelvyn Gardner License This! competition provides opportunity to secure new deals or agent representation to those looking to enter the world of licensing.
Submissions and judging will be entirely virtual, with 1 winner and 3 shortlisted applicants. The winner will be announced on the first day of Brand Licensing Europe at the Opening Keynote session, amongst other prizes.
Judging hosted by a panel made up of License Global editorial team and several industry experts will be based on each brand’s level of originality, licensing potential and alignment with today’s marketplace.
Winners will be announced at Brand Licensing Europe.
How does the process work ?
- Entries for the competition are free of charge; applicants are required to complete a submission form which includes a written overview, video pitch and detailed vision about why the idea would be suitable for licensing
- The submitted competition video is considered as the presentation "pitch" to the judging panel describing the concept in detail, licensing potential and alignment with today's marketplace, and why is stands out compared to others
- Entry deadline: Monday 4th September 2023 at 5:00pm BST
- All applications are reviewed by a panel made up of License Global editorial team and several industry experts
- Contestants are encouraged to attend Brand Licensing Europe where the winner and 3 shortlisted participants will be announced
- The winner and shortlisted participants will receive support outlined below to help them develop
The Prize
Winner
Valued at £6000
- Announced on stage at the Opening Keynote on Day One at Brand Licensing Europe
- Feature in Brand Licensing Europe Show Daily
- Promotional support from Brand Licensing Europe & License Global throughout the show and year ahead
- Free of charge turnkey booth at Brand Licensing Europe (9sqm)
- One year Licensing International membership
- One year Products of Change membership
- Pop-up banner display at Brand Licensing Europe
- Exclusive interview of the winning brand, featured on License Global
- One on one - 1 hour mentorship call post-event with License This! Chair, Robyn Cowling, Licensing Consultant / Brand Director, Rocky Horror Show, Golden Goose
Shortlisted
- Announced on stage at the Opening Keynote on Day One at Brand Licensing Europe
- Feature in Brand Licensing Europe Show Daily
- Pop-up banner display at Brand Licensing Europe
FAQs
- In order to be considered, entrants must own a new artwork, brand or character that has no merchandising deals already in place or pending and the company portfolio has not been licensed on more than two products prior to 1 June 2023
- In order to be considered, entrants cannot be exhibiting at Brand Licensing Europe 2023 and have not exhibited prior to 2023
- Examples of submission categories include, illustrators, publishers, designers or animators
"Winning License This! has been literally life changing for me and my business - it’s amazing! I’ve had the best advice and guidance you really couldn’t buy from all the panel, who have introduced me to so many new contacts and opportunities I wouldn’t have had a clue about otherwise, I’ve learned so much so fast! I nearly didn’t enter as I thought I wasn’t established enough to get through, but everyone has been so excited by my art and brands, it’s been really positive and supportive."
Sophie Jonas-Hill, License This! Winner 2021
Support
If you have any questions on the entry process, please contact the organisers by email at [email protected] or [email protected]
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