"From Primark x Greggs, H&M x Keith Haring Mark II and Natural History Museum x Fat Face, to Selfridges opening as a fully-functioning online retailer in the Metaverse and amazing instore experiences popping up all over the world, fashion is an incredibly exciting space to be in right now. The impact it can have on brands, and brands can have on it, is endless."
Anna Knight, SVP of Licensing, Informa Markets
The Fashion Theme will weave it's way throughout Brand Licensing Europe in 2022, including:
Eight, 15-minute fashion shows will hit the central catwalk across three days at Brand Licensing Europe 2022, themed around key licensing categories. Retailers, designers and manufacturers can expect professional, expertly made-up and choreographed models (covering both kids and adult ranges) to be featured as brands' collections are displayed on the catwalk.
The catwalks will cover multiple categories, including: Collabs, Food & Beverage, Kids, Sustainability and Culture & Unity.
Each show will also be live streamed across the show floor and in both the central boulevard and West Podium at ExCeL London.
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