"From Primark x Greggs, H&M x Keith Haring Mark II and Natural History Museum x Fat Face, to Selfridges opening as a fully-functioning online retailer in the Metaverse and amazing instore experiences popping up all over the world, fashion is an incredibly exciting space to be in right now. The impact it can have on brands, and brands can have on it, is endless."
Anna Knight, SVP of Licensing, Informa Markets
The Fashion Theme will weave it's way throughout Brand Licensing Europe in 2022, including:
- High-end product showcases on display close to the catwalk and in the main entrances featuring products modelled in the catwalk shows
- The License Global Theatre is moving back to the show floor for 22 and will include several sessions and two keynotes dedicated to fashion
- Products of Change make a very welcome return to Brand Licensing Europe and will be a powerful driver behind communicating the importance of sustainability in fashion
Hitting the Catwalk
Ten, 15-minute fashioin shows will hit the central catwalk across three days at Brand Licensing Europe 2022, themed around key licensing categories. Retailers, designers and manufacturers can expect professional, expertly made-up and choreographed models (covering both kids and adult ranges) to be featured as brands' collections are displayed on the catwalk.
The catwalk's will cover multiple categories, including: Collabs, Food & Beverage, Footwear, Kids, Sports & Athleisure, Sustainability and Culture & The World.
Each show will also be live streamed across the show floor and in both the central boulevard and West Podium at ExCeL London.
Explore the catwalks...
Want to get involved?
There are two options for brand owners to get involved at this stage and with only 10 shows over three days, organisers are encouraging brands to get in touch quickly to avoid missing out.
Platinum Sponsorship
These brands will be the sole focus of one 15-minute show and will be in control of everything from the music to the models and the overall aesthetic.
Three sponsored options available.
Gold Sponsorship
Gold brands will own a 5-minute scene within a category theme of their choosing and have input into the soundtrack to their catwalk showcase.
Twenty sponsored options available.
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