"From Primark x Greggs, H&M x Keith Haring Mark II and Natural History Museum x Fat Face, to Selfridges opening as a fully-functioning online retailer in the Metaverse and amazing instore experiences popping up all over the world, fashion is an incredibly exciting space to be in right now. The impact it can have on brands, and brands can have on it, is endless."
Anna Knight, SVP of Licensing, Informa Markets
The Fashion Theme will weave it's way throughout Brand Licensing Europe in 2022, including:
- High-end product showcases on display close to the catwalk and in the main entrances featuring products modelled in the catwalk shows
- The License Global Theatre is moving back to the show floor for 22 and will include several sessions and a keynote dedicated to fashion
- Products of Change make a very welcome return to Brand Licensing Europe and will be a powerful driver behind communicating the importance of sustainability in fashion
Hitting the Catwalk
Eight, 15-minute fashion shows will hit the central catwalk across three days at Brand Licensing Europe 2022, themed around key licensing categories. Retailers, designers and manufacturers can expect professional, expertly made-up and choreographed models (covering both kids and adult ranges) to be featured as brands' collections are displayed on the catwalk.
The catwalks will cover multiple categories, including: Collabs, Food & Beverage, Kids, Sustainability and Culture & Unity.
Each show will also be live streamed across the show floor and in both the central boulevard and West Podium at ExCeL London.
Brands taking part so far...
Explore the catwalk categories
Tuesday 20th September
Brands & Lifestyle Collaborations
10am
Retail Monster x Herschend Entertainment Studios
Brands & Lifestyle Collaboration
12:30pm
Kornit & Admiral Sportswear
Kids Apparel
2pm
NBC Universal, Sony Interactive, Retail Monster (Cry Babies), Retail Monster x 9Story Media
Mattel
4pm
Dedicated Catwalk Show
Wednesday 21st September
Food & Beverage
10am
Perfetti Van Melle (Chupa Chups), Pink Key Licensing
SEGA
12:30pm
Dedicated Catwalk Show
Entertainment Collaborations
2pm
NBC Universal, Smurfs, Boat Rocker Studio, Wildbrain CPLG
Thursday 22nd September
Culture & Unity
10am
Featured brands: Black Lives Matter Licensing
Sustainability
2pm
Junk Kouture / Products of Change
Stay up to date with the latest Fashion Licensing news
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