We are actively and continuously monitoring the situation with regards to the Coronavirus (COVID-19) outbreak in line with local and national authorities and public health advice and WHO guidelines.

The health & safety, wellbeing and experience at our events for our exhibitors, visitors and staff is our number one priority and our thoughts are with those who have been directly and indirectly affected by COVID-19.

Our current status remains unchanged: Brand Licensing Europe 2020 is scheduled to go ahead as planned from October 6-8 and we look forward to welcoming licensing professionals to London. We are following local and national public health closely and you can expect to see:      

  • Public Health messaging displayed and shared pre and during event
  • Strengthened hygiene, sanitisation and availability of disinfectants
  • Additional medical support

If anything changes, please rest assured that we will provide updates as and when necessary. Our website will remain updated and we will communicate any significant changes directly to exhibitors, visitors and other stakeholders.

We strongly urge all customers to refer to the guidelines and protocols as suggested by the WHO and local /national public health authorities to contain and mitigate against any further spread of the virus.

Customers who wish to participate in our events and who are not impacted by travel restrictions are free to do so.  Travel advice and entry guidelines varies from country to country.  Our event attendees are encouraged to check the latest travel advice and  entry guidelines for the country to which they wish to travel before making arrangements.



The World Health Organisation’s standard recommendations for the general public to reduce
exposure to and transmission of a range of illnesses are as follows:

  • Wash your hands frequentlyRegularly and thoroughly clean your hands with an alcohol-based hand rub or wash them with soap and water.Why? Washing your hands with soap and water or using alcohol-based hand rub kills viruses that may be on your hands.       
  • Maintain social distancing
    • Maintain at least 1 metre (3 feet) distance between yourself and anyone who is coughing or sneezing.
    • Why? When someone coughs or sneezes they spray small liquid droplets from their nose or mouth which may contain virus. If you are too close, you can breathe in the droplets, including the COVID-19 virus if the person coughing has the disease.     
  • Avoid touching eyes, nose and mouth
    • Why? Hands touch many surfaces and can pick up viruses. Once contaminated, hands can transfer the virus to your eyes, nose or mouth. From there, the virus can enter your body and can make you sick.
  • Practice respiratory hygiene
    • Make sure you, and the people around you, follow good respiratory hygiene. This means covering your mouth and nose with your bent elbow or tissue when you cough or sneeze. Then dispose of the used tissue immediately.
    • Why? Droplets spread virus. By following good respiratory hygiene you protect the people around you from viruses such as cold, flu and COVID-19.
  • If you have fever, cough and difficulty breathing, seek medical care early
    • Stay home if you feel unwell. If you have a fever, cough and difficulty breathing, seek medical attention and call in advance. Follow the directions of your local health authority.
    • Why? National and local authorities will have the most up to date information on the situation in your area. Calling in advance will allow your health care provider to quickly direct you to the right health facility. This will also protect you and help prevent spread of viruses and other infections.
  • Stay informed and follow advice given by your healthcare provider
    • Stay informed on the latest developments about COVID-19. Follow advice given by your healthcare provider, your national and local public health authority or your employer on how to protect yourself and others from COVID-19.
    • Why? National and local authorities will have the most up to date information on whether COVID-19 is spreading in your area. They are best placed to advise on what people in your area should be doing to protect themselves.

Further guidance, including information for those who are in or have recently visited (past 14 days) areas where COVID-19 is spreading can be found at the following link: