Brand Licensing Europe for Retailers
Whether you’re curious about how to harness the power of fandom and brands, or already working with collaborative licensing agreements, Brand Licensing Europe has the contacts and inspiration for you.
Licensors (owners and agents of brands) are increasingly eager to meet with retailers directly. They are looking for partners to bring their brands into consumer product ranges in a way which will extend and enhance brand loyalty.
We welcome retailers from across Europe – from major grocers and leading online vendors to category specific stores and independent chains. All meeting in London this September to connect with the people representing the world’s most recognisable brands.
Register to attend now and bring your customers the brands they love.
Attend Brand Licensing Europe this September
BLE is free to attend and your pass will give you access to all three days. We'd recommend that you attend for two days giving you plenty of time to:
- Connect with representatives of the brands you know will be huge
- Discover new brands that you may not already be aware of
- Hear thought leadership in the Licensing Theatre
- See live fashion shows on The Catwalk
- Network in the Bars and Cafes
- Grab a coffee in the Retail Lounge
Brands on show at Brand Licensing Europe
Get the most from your visit
We are on hand to help you make the most of your time at the show. Register for your visitor pass or contact us now to receive retail specific advice including:
How to book meetings
Please note that the leading brands are often fully booked before the show opens, so planning ahead is vital.
Who to meet with
Do you have a specific gap you'd like to fill? Have you identified a brand you know your customers would love? We can introduce you personally to the brand owners which fit your requirements.
Which sessions to attend
The agenda is packed with great sessions including invitation-only entertainment showcases, keynotes and panels by industry leaders, consumer insights and a focus on sustainability. This year's show also features a live catwalk showcasing best in class licensed fashion ranges.
Highlights for Retailers
Tuesday 20th September
- 1pm: Keynote - Barbie x Fashion
- 4:15pm: Rebuilding the Licensing Process
Wednesday 21st September
- 9:15am: Future of Retail Consumer Trends
- 1pm: Keynote - Leaders Panel
- 4:15pm: Following the Money - How the New Age of Consumer Spends
Thursday 22nd September
- 1pm: Sustainability Keynote - Brands with Purpose
New to Licensing?
Get to know Brand Licensing Europe
Join the orientation session followed by a show tour. From 9.30am on Tuesday 20th in the License Global Theatre.
The Retail Mentoring Programme
A year-round course for retailers who are new to licensing - free, CPD accredited, interactive and backed by leading brands.
Previous delegates include teams from Tesco, Primark, Marks & Spencer, New Look, Next, Pets at Home, Selfridges, John Lewis and Very.
Find out more and apply for the 2023 programme or come and find out more in the Retail Lounge at the show – entry to Retail badge holders only.
Want to get in touch? For any retail-related questions, please contact our Head of Retail, Laura Freedman-Dagg.
Want to hear the latest news?
License Global, BLE’s official publication, has a dedicated section for retailers to keep up to date with everything retail in the licensing space so you can keep your finger on the buzzer with what your consumers want to buy.
“Brand licensing addresses some of the challenges facing the retail industry as a whole by creating customer excitement; a well-placed, well timed window display on a particular license can really boost sales, create additional footfall and, if the product mix is right, drive up conversion rate and ATV.”
- Julia Redman, Head of Buying, Kids, Mens & Home at M&Co
Official Organiser
Official Publication
Official Sponsor
