Why Should Retailers Attend Brand Licensing Europe?
A visit to Brand Licensing Europe will open up a world of possibilities for your upcoming lines. As the hub for the European licensing industry, BLE brings together thousands of exciting brands under one roof.
It is the place to discover everything from new, trendy IPs as well as classics that have touched many generations.
A visit to BLE includes:
- Brands and brand owners: browse through thousands of brands across entertainment, art, sports, corporate, gaming and heritage, and meet directly with the decision-makers.
- Products: See how brands can extend to all product categories from apparel to stationery, interiors, toys and gift.
- Inspiration and future trends: See which brands will break into the mainstream in the next 18-24 months and find inspiration for your next product range.
The right marriage between a timeless brand and relatable product can help to reach new customer demographics, increase sales and create a unique shopping experience.
On BLE's show floor, you will be able to visualise this all coming to life. From inspiring new product ranges to revealing exciting interactive in-store experiences, the show will guide your journey in brand licensing full circle, from idea to conception.
Attendees registered for BLE 2021 include:
'What's Next' at Retail - 2021 Highlights:
Retailers are an integral part of the brand licensing world, which is why we have a dedicated programme to help retailers understand and make the most of the profitable opportunities licensing can offer.
Meetings Service
Connect with the brands you've always wanted to meet, search the Brand Directory and book meetings in advance to maximise your time at BLE.
'What's Next at Retail
Enjoy product displays, themed bars and thousands of brands on display to witness first-hand how brands could transform your product range.
Retail Trends Lounge
Learn from dedicated sessions about the future of retail covering everything from Sustainability to D&I and upcoming trends.
“Brand licensing addresses some of the challenges facing the retail industry as a whole by creating customer excitement; a well-placed, well timed window display on a particular license can really boost sales, create additional footfall and, if the product mix is right, drive up conversion rate and ATV.”
- Julia Redman, Head of Buying, Kids, Mens & Home at M&Co
IMPROVE YOUR LICENSING KNOWLEDGE WITH THE RETAIL MENTORING PROGRAMME
Are you a junior retailer who would like to learn more about licensing? Sign up for free training and one-to-one coaching with the Retail Mentoring Programme.
Delivered through seminars, workshops and 1-2-1 consultancy sessions, the CPD-accredited Retail Mentoring Programme helps retailers make more informed decisions when negotiating licensing deals and discovering new brand partners to enhance their product range through branded consumer products and protect their bottom line.
REPORTS AND STUDIES FOR RETAILERS
THE STATE OF THE UK HIGH STREET
This report takes a look at the latest developments in the British high street. As the retail sector changes worldwide, how is economic pressure and technological innovation having a larger effect in the UK?
DEFYING THE HIGH STREET DECLINE
Britain's high streets are in somewhat of a crisis, but in among the doom and gloom there are a couple of retailing bright spots. We hand-picked our top six shops using brand licensing to exceed expectations and defy the high street decline.
THE BRAND LICENSING HANDBOOK
Your essential guide to the $290bn licensing industry, covering everything from key trends to case studies from known brands including the V&A, Petter Rabbit, Ford and more!
Learn How We're Keeping You Safe This November
AllSecure is Informa's approach to enhanced health and safety standards at our events in wake of the COVID-19 pandemic. Whether you're an exhibitor, attendee, speaker or sponsor - AllSecure will allow you to safely connect, learn and do business effectively at Brand Licensing Europe.
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