A visit to Brand Licensing Europe will open up a world of possibilities for your upcoming lines. Meet the owners and agents representing leading global brands and discover what’s going to be hot for 2021 and beyond.
This is the largest event in Europe which will allow you to access the rights to license brands across entertainment, art, sports, corporate brands, gaming, heritage and more.
Brand Licensing Europe's exhibitors are looking for partners to license their brands into all major consumer product categories including apparel, stationery, interiors, games, toys, gifts and FMCG. Don’t miss your chance to be that partner!
This year, Brand Licensing Europe introduced a new programme to help retailers make the most of the opportunities that licensing can offer. From creating unique product ranges to building a stronger experience in-store, licensing can help retailers to stand out on the high street.
“Brand licensing addresses some of the challenges facing the retail industry as a whole by creating customer excitement; a well-placed, well timed window display on a particular license can really boost sales, create additional footfall and, if the product mix is right, drive up conversion rate and ATV.”
Julia Redman, Head of Buying
Kids, Mens & Home, M&Co
Are you a junior retailer who would like to learn more about licensing? Sign up for free training and one-to-one coaching with the Retail Mentoring Programme.
Delivered through seminars, workshops and 1-2-1 consultancy sessions, the CPD-accredited Retail Mentoring Programme helps retailers make more informed decisions when negotiating licensing deals and discovering new brand partners to enhance their product range through branded consumer products and protect their bottom line.
This report takes a look at the latest developments in the British high street. As the retail sector changes worldwide, how is economic pressure and technological innovation having a larger effect in the UK?
Britain's high streets are in somewhat of a crisis, but in among the doom and gloom there are a couple of retailing bright spots. We hand-picked our top six shops using brand licensing to exceed expectations and defy the high street decline.
Your essential guide to the $262.9bn licensing industry, covering everything from key trends to case studies from known brands including the V&A, Sainsbury's, Ghostbusters and more!
"Licensing has always been a hard task to train people on and a hard task to delegate. With the introduction of the Retail Mentoring Programme, we now have three team members who are better informed, trained and qualified in licensing than we as a senior team ever have been. We’re already seeing a more empowered approach to licensing and one of our delegates has already signed two new licenses that wouldn’t have been possible had it not been for his participation in the programme."
Pat Wood, Managing Director at TruffleShuffle.com