Learn Brand Licensing

An introduction to Brand Licensing

licensing explained intorduction first time newby education

Brand licensing allows you to ‘rent’ a well-known brand and use it on your products. Connecting a powerful brand to an in-demand product helps to increase sales and drive your revenue growth. Retail sales of licensed goods reached £280.3bn according to the 2019 Licensing International Survey. Read more

Featured Report

Heritage Licensing Special Report

Gain an introduction to the heritage licensing sector worth more than $1.17bn with case studies from leading brands such as RHS, V&A, British Museum and more with our Heritage Licensing Special Report. Download now.

Case Studies, Reports, Competitions & Programmes

Brand Licensing Europe is the only pan-European event dedicated to licensing and brand extension, bringing together 280+ leading brand owners with 7,500+ retailers, licensees and manufacturers for three days of deal-making, networking and trend spotting. BLE truly celebrates the newest innovations in brand licensing; can you afford to miss it?

At BLE, you have the attention of the entire industry for 3 days of the year. Retailers are looking for what’s hot, licensees are looking for new opportunities within their brand portfolio. It is a great place to showcase what’s new within our roster of world class clients."

Lisa Reiner, Managing Director at Europe & Asia Pacific, Beanstalk

One of the things we really love about BLE is that the quality of attendance is really high. People from all over Europe come here, not just the UK and these are licensees as well as potential licensing agents and retailers who really are here to have solid conversations."

Naz Cuevas, Head of Licensing, SYBO Games