License This!

Win a stand at BLE 2019

The License This! competition offers new creative concepts the chance to break into the global licensing industry. It is open to any artwork, brand or character that has no merchandising deals already in place or pending. Shortlisted entries will be invited to pitch their concept at Brand Licensing Europe 2018 in front of a live audience and a panel of expert industry judges.

Ioguis License This Winner

Two winners will be selected, one representing Character & Animation and one representing Brand & Design. These winners will receive:

  • A stand at BLE 2019 – full exhibiting package including inclusion in the event guide and preview
  • Inclusion in 2019 pre-show marketing and PR as ‘Winners of the 2018 License This! Competition
  • Membership of LIMA (Licensing Industry Merchandisers' Association) for one year

Entry deadline - September 14th

To enter the competition download the application form and then send it to [email protected] by 5pm on Sept 14th. The finalists will be announced on Sept 25th . Good Luck!

Our Judges

The competition will be chaired by Kelvyn Gardner who is the Managing Director of Lima UK. Our sponsor and cross-category judge will be Cristina Schiavone from Wynne-Jones. 

Wynn Jones License This Competition


Character & Entertainment

Dan Grant - Director of Licensing Danilo Promotions

Nikki Samuels - Licensing Director Sambro

Clare Piggott - MD Larkshead Media

Julia Redman - Head of Buying M&Co

Steve Manners - Exec Vice President CPLG

Brand & Design

Stuart Cox - Founder I Like Birds

Vicki Thomas - Owner Vicki Thomas Associates

Sarah Lawrence - OwnerThis is Iris

Jehane Boden Spiers - Owner JEHANE Ltd

Will Stewart - Managing Director The Point 1888

Previous winners and runners up include:

May the thoughts be with you Larkshed Media

2016 WINNER - May The Thoughts Be With You, a design brand which began as a self-published book and is now represented for licensing by Larkshead Media

I like birds greeting card hummingbird JELC Licensing

2016 RUNNER UP - I Like Birds, a greeting card brand which is now represented for licensing by JELC


Ioguis License This Winner Spanish Yoga

2017 WINNER - Spanish children’s brand Ioguis who are exhibiting at this year’s BLE on stand A57