Discover the power of licensing for retail

Why should retailers attend Brand Licensing Europe?

A visit to Brand Licensing Europe will open up a world of possibilities for your upcoming lines. Meet the owners and agents representing leading global brands and discover what’s going to be hot for 2020 and beyond.

This is the largest event in Europe which will allow you to access the rights to license brands across entertainment, art, sports, corporate brands, gaming, heritage and more.

Brand Licensing Europe's exhibitors are looking for partners to license their brands into all major consumer product categories including apparel, stationery, interiors, games, toys, gifts and FMCG. Don’t miss your chance to be that partner!

Brand Licensing Europe

“Brand licensing addresses some of the challenges facing the retail industry as a whole by creating customer excitement; a well-placed, well timed window display on a particular license can really boost sales, create additional footfall and, if the product mix is right, drive up conversion rate and ATV.” Julia Redman, Head of Buying - Kids, Mens & Home, M&Co

Retailer offering at Brand Licensing Europe 2019

This year, Brand Licensing Europe will introduce a new programme to help retailers make the most of the opportunities that licensing can offer. From creating unique product ranges to building a stronger experience in-store, licensing can help retailers to stand out on the high street.

Breakfast Briefings for Retailers | Brand Licensing Europe

Daily Breakfast Briefings

Held from 8:00 to 9:00 each day, retailers could tuck into a complimentary breakfast and learn about the day's highlights that cannot be missed.

Retail Trends Lounge | Brand Licensing Europe

Retail Trends Lounge

This new dedicated space allowed retailers to host meetings off the show floor and enjoy trend sessions designed specifically with them in mind.

VIP Matchmaking | Brand Licensing Europe

VIP Matchmaking Service

Meet with brands you've always wanted to meet and receive help to identify new brands from our experienced concierge meeting's team.

Join hundreds of retailers at this years show including:

Brand Licensing Europe Retailers

Improve your licensing knowledge with the Retail Mentoring Programme

Delivered through seminars, workshops and 1-2-1 consultancy sessions, the CPD-accredited Retail Mentoring Programme helps retailers make more informed decisions when negotiating licensing deals and discovering new brand partners to enhance their product range through branded consumer products and protect their bottom line.

Are you a junior retailer who would like to learn more about licensing? Sign up for free training and one-to-one coaching with the Retail Mentoring Programme

Applications for the Retail Mentoring Programme have now been closed. Thank you for your interest.

Reports and studies for retailers

State of the UK Retail Market Report


This report takes a look at the latest developments in the British high street. As the retail sector changes worldwide, how is economic pressure and technological innovation having a larger effect in the UK?

Retailers Infographic


Britain's high streets are in somewhat of a crisis, but in among the doom and gloom there are a couple of retailing bright spots. We hand-picked our top six shops using brand licensing to exceed expectations and defy the high street decline.

Brand licensing Handbook cover


Your essential guide to the $262.9bn licensing industry, covering everything from key trends to case studies from known brands including the V&A, Sainsbury's, Ghostbusters and more!