Discover the power of licensing for retail

Why should retailers attend Brand Licensing Europe?

A visit to Brand Licensing Europe will open up a world of possibilities for your upcoming lines. Meet the owners and agents representing leading global brands and discover what’s going to be hot for 2020 and beyond.

This is the largest event in Europe which will allow you to access the rights to license brands across entertainment, art, sports, corporate brands, gaming, heritage and more.

Brand Licensing Europe's exhibitors are looking for partners to license their brands into all major consumer product categories including apparel, stationery, interiors, games, toys, gifts and FMCG. Don’t miss your chance to be that partner!

Brand Licensing Europe

“Brand licensing addresses some of the challenges facing the retail industry as a whole by creating customer excitement; a well-placed, well timed window display on a particular license can really boost sales, create additional footfall and, if the product mix is right, drive up conversion rate and ATV.” Julia Redman, Head of Buying - Kids, Mens & Home, M&Co

This year retailers will have access to:

  • Pre-show breakfast briefings where we'll share what's not to be missed on each day of the show
  • Trend focused presentations to help you identify what's selling now and what will be the next big thing
  • Entry to the Retail Trends Lounge with space for meetings, refreshments and access to bitesize trend-based presentations
  • Concierge support using the BLE Matchmaking Service which allows you to book meetings in advance of the show - we recommend you make the most of this service as exhibitors' diaries fill up very quickly in the months before the event takes place. You'll receive more information when you register 

Join hundreds of retailers at this years show including:

Brand Licensing Europe Retailers

Improve your licensing knowledge with the Retail Mentoring Programme

Delivered through seminars, workshops and 1-2-1 consultancy sessions, the CPD-accredited Retail Mentoring Programme helps retailers make more informed decisions when negotiating licensing deals and discovering new brand partners to enhance their product range through branded consumer products and protect their bottom line.

Are you a junior retailer who would like to learn more about licensing? Sign up for free training and one-to-one coaching with the Retail Mentoring Programme. The deadline for the 2019 programme is April 30th.​

Reports and studies for retailers

State of the UK Retail Market Report


This report takes a look at the latest developments in the British high street. As the retail sector changes worldwide, how is economic pressure and technological innovation having a larger effect in the UK?

Retailers Infographic


Britain's high streets are in somewhat of a crisis, but in among the doom and gloom there are a couple of retailing bright spots. We hand-picked our top six shops using brand licensing to exceed expectations and defy the high street decline.

Brand licensing Handbook cover


Your essential guide to the $262.9bn licensing industry, covering everything from key trends to case studies from known brands including the V&A, Sainsbury's, Ghostbusters and more!