Showcase your brand in the new Sports Pavilion

Tap-into the $25.3 billion sports licensing industry

Put your brand in front of 7,500+ retailers and manufacturers and secure new sport-focused partnerships, product categories and territories at the Sports Pavilion. Top sports brands will now be grouped together to ensure that you meet big numbers of relevant people who are looking to partner with sports companies.

Retail sales of sports licensed products grew by $409 million in 2017. Tap into the trend at BLE’s Sports Pavilion this October. Spaces fill quickly, so get in touch to learn more and secure your spot.

Brands who exhibited at BLE 2017 include:

Sports Pavilion Logos at Brand Licensing Europe

See the latest sports licensing trends in this exclusive report

License Global Sports Licensing Case Study

See the latest trends in sports licensing across Europe, learn how globalisation is leading to fan base growth across new territories and find out how to grow your brand exposure and revenue streams in this report from License Global.

Fandom is no longer constrained by stadium walls, and major sports clubs of all kinds – from the USA’s National Football League to European franchises like Real Madrid and Juventus – are taking full advantage."

Enter the BLE Sports Pavilion

Rugby World Cup at Brand Licensing Europe

Located right next to the Brands & Lifestyle Theatre, the Sports Pavilion sits in a high traffic area of the floorplan to make it as simple as possible for visitors to find your stand.