The Insights People is a tech-inspired data research and market intelligence company based in Manchester. We specialise in providing organisations with the most comprehensive and dynamic data and analysis on kids, parents and families.
Our award-winning products Kids Insights and Parents Insights each comprise 16 insight-led reports (4 reports per quarter) and a subscription to our 24/7 online portal, enabling clients to access real-time data with the ability to filter and interrogate to their own individual requirements. In October 2018 we launched Kids Insights into the US market and from January 2019 we extended our survey to include 3 year-olds.
Most recently we have launched Kids Insights across Europe, and are now surveying more than 200 children every week in France, Germany, Italy and Spain, resulting in a total of 40,000 children being surveyed in continental Europe each year, as the business continues to work towards its vision of being the global leader in child-focused market intelligence.