HERITAGE x INTERIORS

Be inspired by the possibilities of heritage licensing into luxury interiors

Situated in the Brands & Lifestyle Zone, HERITAGE x INTERIORS showcased the prestigious licensing programmes of four heritage brands, focusing on their extension into luxury interiors.

The activation consisted of roomsets by The Natural History Museum, V&A, Van Gogh Museum and Style Library (with Morris & Co) showcasing exclusive collections inspired by their rich archives. 

The V&A | HERITAGE x INTERIORS

The V&A

V&A displayed a collection of key home interior licensed products, featuring furniture from Sofa Workshop, furnishing fabrics from Arley House, interior decoration from Surface View, rugs from Flair Rugs, paint from The Paintmakers, and home accessories from Royal Selangor.

Style Library | HERITAGE x INTERIORS

Style Library

Style Library featured beautiful products inspired by designs from some of the finest British brands including the original Morris & Co. archive, founded by William Morris in 1861, which will be highlighted in the collaboration.

The Natural History Museum | HERITAGE x INTERIORS

The Natural History Museum

The Natural History Museum showcased a new wallpaper collection, which will be launched exclusively at BLE.

Van Gogh Museum | HERITAGE x INTERIORS

Van Gogh Museum

Van Gogh Museum, located in Amsterdam, is home to the world’s largest collection of works by Vincent van Gogh. The museum’s licensing team has been behind a number of progressive and exciting collaborations with brands including The Skateroom, Vans and Samsonite.

LEARN MORE ABOUT HERITAGE LICENSING WITH OUR SPECIAL REPORT

Gain an introduction to the heritage licensing sector, which was worth more than $1.17bn in 2018 with case studies from leading brands including RHS, The V&A, The British Museum and more. Download now.

Heritage Licensing Special Report

Discover other heritage brands who exhibited at BLE 2019:

Heritage Brands at Brand licensing Europe